OPPO held the launch for its all-new ColorOS 7 today (26th November) in New Delhi, India This is the first time OPPO has launched the custom Android-based operating system (OS) outside of China. The event unveiled the ColorOS Infinite Design concept as well as a series of tech solutions and fresh, localised features to deliver an effortless user-centred experience.
“OPPO sought to comprehensively optimise ColorOS, to make it faster and smoother for our more than 300 million users worldwide,” said Martin Liu, Senior Strategy Manager of OPPO ColorOS. “This update not only reimagines the system design but enhances the audiovisual and gaming experience.”
Simple and lightweight, Infinite Design refreshes the user experience
With Infinite Design, ColorOS 7 has adopted a lightweight visual approach that simplifies the user interface, allowing users to focus more on their content. Beyond full icon customisation, Dark Mode ensures a superb reading experience in all conditions, helping users to remain concentrated and reduce battery consumption.
“The new ColorOS 7 is the perfect continuation of OPPO’s signature brand identity,” said Eddie Opara, a partner at Pentagram, the world-renowned design agency that collaborated with OPPO on its new brand and visual identity. “From the sounds and visuals to the user experience and emotional engagement, every aspect demonstrates OPPO’s ethereal, fluid, and smart brand aesthetic.”
Even greater user-centric interactions and sound upgrade
ColorOS 7 allows for more intuitive interactions. The new weather-adaptive alarm automatically adjusts alarm sounds to weather. In addition to the new Artist Wallpaper Project, users can now enjoy a vibrant range of dynamic wallpapers that change with time or a swipe. Meanwhile, an upgraded haptic design helps deliver clearer, crisper touch response sounds and more realistic touch experience. There are also sharp new animations for charging, weather and deleting apps. Moreover, ColorOS collaborated with Denmark’s audio design company Epic Sound to upgrade the overall sound system. Inspired by nature, the new sound effects provide a more comfortable listening experience for system controls, ringtones, notifications and beyond.
Faster and smoother than ever
Driven by its UI-First concept, ColorOS developed oFas, oMem and oSense to ensure a smooth and fast experience that users can feel. oFas is a mechanism of cache preload, which makes cold starts as fast as warm starts, meaning apps can now open and start faster. Meanwhile, oMem adapts to user habits, shifting and allocating system resources accordingly and efficiently. Through this technology, RAM utilisation is boosted by 40%. With multiple apps running, system response is also increased by 30%. Plus, oSense – a scheduling mechanism that gives priority to front-end and user-related threads, optimises touch response and frame rates, making gaming smoother than ever. When playing intense battle games, the touch response has been improved by 21.6% and the frame rate by 38%.
Strengthened privacy protection
OPPO knows privacy protection is more important than ever and aims to secure user data. Personal information protection shields user information from third-party apps. Private Safe transfers photos, videos, audio and other documents to a secure “zone” in the storage folder, blocking access by apps.
New features to enhance imaging and video
OPPO has always been known for its imaging capability, and ColorOS 7 brings this to the next level. AI Beautification 2.0 identifies the environment and measures light accordingly to best match user skin tone. With clearer facial details, it captures the most natural and stunning looks.
Ultra Night Mode delivers exceptional nighttime photos, reducing noise to record moments like candlelit dinners and night markets with greater clarity, brightness and colour. Soloop, OPPO’s smart video editor, simplifies video shooting and editing so that even beginners can make beautiful videos and share them with a single tap.
ColorOS 7 will be rolled out across 20-plus phone models, covering the Reno, Find, F, K and A series models and the regions of China, South Asia, South-East Asia, Europe, Asia-Pacific and the Middle East. Starting from November 26th, users there will be able to experience the trial version.
