SharkNinja remains steadfast in providing versatile and inclusive products with its ‘For All Hair Kind’ mission, catering to various hair types, textures, and skill levels. This dedication is exemplified through the announcement of Shark Beauty as the official hair partner for the 2024 UK and Ireland tour of Girls Aloud.

In this exciting partnership, the esteemed UK pop girl band, comprised of Cheryl, Kimberley Walsh, Nadine Coyle, and Nicola Roberts, will exclusively utilize Shark Beauty’s innovative hair tools for crafting their stunning hairdos during the tour. With 30 shows scheduled between May and June, the Girls Aloud hair stylists will rely on Shark Beauty’s arsenal, including the powerful and lightweight SpeedStyle hair dryer, the recently launched intelligent hot brush & smoothing comb named SmoothStyle, and the viral multi-styling tool FlexStyle, now available in captivating new colorways Malibu Pink and Lilac Frost. These tools not only ensure salon-quality hair looks on tour but also serve as a demonstration for fans on how to recreate these styles at home effortlessly.

Tracey Scully, UK Managing Director at SharkNinja, expressed delight in partnering with Girls Aloud for their UK tour, noting the natural alignment with Shark Beauty’s expansion in the beauty industry. Girls Aloud, with their diverse hair types and textures, embodies the ideal partners to showcase how Shark Beauty tools can enhance natural beauty and empower individuals with confidence, regardless of their hair characteristics.

Cheryl, Kimberly, Nadine, and Nicola shared their enthusiasm for having Shark Beauty as their hair-styling partner for the upcoming tour. They praised the efficiency of Shark Beauty’s tools, highlighting how they simplify the styling process and maintain hair health, which is crucial during the rigorous tour schedule. With each member having unique hair needs, the versatility of Shark Beauty tools proves invaluable, catering to all their requirements.

Celebrity hairstylist Lisa Laudat, the lead stylist for the Girls Aloud 2024 tour, will have access to Shark Beauty’s complete product portfolio, including the newly introduced pink and lilac FlexStyle tools. Leveraging these versatile tools and attachments, Lisa aims to create an array of stunning stage-ready looks for the girls swiftly and without compromising their hair’s health, thanks to the built-in heat protection features.

Throughout the tour, starting on 17th May, Shark Beauty’s social channels will release behind-the-scenes videos showcasing which hair styling tools each member prefers and how Lisa utilizes them to craft their looks. To inspire fans to replicate these styles at home, Lisa has shared her expert styling tips, ensuring fans can maximize the potential of their Shark tools:

1. Optimal Styling: Begin styling with the FlexStyle on slightly damp hair to prevent breakage and damage, ensuring hair health and shine.
2. Smooth & Sleek: Utilize the SmoothStyle on Dry Hair Mode with the integrated comb for a salon-worthy blow dry at home, ideal for various hair types and styles.
3. Curl Longevity: Achieve tight and long-lasting curls with the FlexStyle using a strong holding spray and strategic pinning while cooling to preserve the curls throughout the performance.
4. Adding Volume: Utilize the SpeedStyle with the QuickSmooth Brush attachment to create volume and shape, finishing with the Cool Shot button to set the style and reduce frizz.
5. Defining Natural Curls: Use the SpeedStyle with the DefrizzFast Diffuser attachment on towel-dried hair to enhance natural curls, adjusting settings for optimal results.

This collaboration between Shark Beauty and Girls Aloud promises not only sensational hair looks on tour but also serves as an inspiration for fans to achieve professional-quality styling results at home.