OPPO, the global technology brand, significantly impacted Paris Photo 2024, showcasing its commitment to innovative imaging technology and fostering global creativity. As the event’s global partner, OPPO presented its latest imaging proposition, “Capture the Beauty of Life with Ease,” and offered a glimpse into the future of mobile photography with the upcoming Find X8 Series.

Democratizing Master-Level Photography

During an exclusive camera roundtable, Joy Cheng, OPPO’s Director of Imaging Products, emphasized the brand’s vision to democratize high-quality photography. “Our imaging proposition drives our continuous innovation in mobile photography, enabling users to capture life’s extraordinary moments without technical complexity,” Cheng stated.

The Find X8 Series embodies this vision, introducing a suite of features designed to elevate mobile photography to new heights. One standout feature is the “Atmospheric Environmental Portrait,” which allows users to capture scenes and emotions filled with ambience with a simple press of the shutter.

Capturing the Beauty of Life, Naturally

OPPO’s relentless pursuit of imaging excellence is evident in the Find X8 Series’ ability to capture stunning portraits with exceptional detail and natural beauty. The series excels in capturing lighting details, bringing out layers of light and shadow, fine contours, and textures to create a unique ambience that tells the story behind each image.

Furthermore, OPPO’s advanced snaping mode seamlessly detects moving subjects, balancing speed and quality for perfect shots without the need for mode changes. This feature, combined with the powerful processing architecture of the Find X8 Series, enables users to capture dynamic, atmospheric portraits instantly.

A Glimpse into the Future

OPPO also previewed its Livephoto feature, which transforms raw data into vibrant, lifelike moments. This feature, recently introduced with the Reno12 Series, will be further enhanced in the upcoming Find X8 Series. “We’re confident that OPPO’s Livephoto carries the most diversified styles with the strongest expressive power,” Cheng remarked.

By showcasing its latest innovations and celebrating global creativity through the Imagine IF Photography Awards, OPPO continues to push the boundaries of mobile photography and inspire users to capture the beauty of life with ease.

OPPO is set to redefine the boundaries of smartphone photography with its upcoming Find X8 Series. This innovative series promises to deliver a truly immersive imaging experience, empowering users to capture stunning portraits with unparalleled detail and clarity.

A New Era of Portrait Photography

One of the standout features of the Find X8 Series is its advanced telephoto capabilities. This technology allows users to capture subjects from a distance while maintaining exceptional image quality. Whether you’re photographing a distant landmark or a close-up portrait, the Find X8 Series will ensure that every detail is captured with precision.

Slim Design, Powerful Performance

What’s even more impressive is that OPPO has managed to achieve these groundbreaking imaging capabilities in a sleek and stylish design. The Find X8 Series will be one of the slimmest imaging flagships on the market, without compromising on performance.

OPPO’s Legacy of Innovation

OPPO’s commitment to pushing the boundaries of mobile photography has been evident for over two decades. Key milestones in the company’s imaging journey include:

• 2014: Introducing pixel-shifting technology with the OPPO Find 7.
• 2019: Pioneering periscope telephoto lenses, expanding the zoom capabilities of smartphones.
• 2020: Launching full-pixel omnidirectional focusing for enhanced focus accuracy.
• 2021: Introducing 10-bit Full-Path Color Management for vibrant and accurate colors.
• 2022: Implementing dual-OIS stabilizers for sharper images, even in low-light conditions.

The Future of Mobile Imaging

Building upon its rich heritage, OPPO’s HyperTone Camera System will be further refined in the Find X8 Series. This cutting-edge technology will enable users to capture breathtaking images with stunning detail, warmth, and natural colour.

With the Find X8 Series, OPPO is poised to redefine the future of mobile photography. By combining innovative hardware and intelligent software, the company aims to empower users to capture the beauty of the world around them with ease and precision.

OPPO’s Commitment to Imaging Excellence

OPPO has consistently demonstrated its dedication to advancing the field of mobile photography. With an annual investment of over $13.7 million in imaging research and development and a talented team of over 1,000 professionals, OPPO has solidified its position as a leader in the industry. As of September 30, 2024, the company holds over 12,900 patents related to imaging technology.

By collaborating with renowned camera manufacturer Hasselblad, OPPO has seamlessly blended classic photographic aesthetics with cutting-edge technology. This partnership has resulted in stunning image quality and innovative features that elevate the mobile photography experience.

Celebrating the Human Touch of Photography

OPPO’s Imagine IF Photography Awards 2024 received an overwhelming response, attracting over 1 million entries from 81 countries and regions. This global showcase highlighted the diverse and creative perspectives of photographers worldwide. After a rigorous judging process, 56 award-winning works were selected to be exhibited at Paris Photo, alongside OPPO’s sample photos. This exhibition served as a testament to the power of photography to capture life’s precious moments and evoke emotions.

A Visual Journey: OPPO’s “Dear Life” Exhibition

OPPO’s “Dear Life” exhibition at Paris Photo 2024 invites visitors on a poignant exploration of human connection, the passage of time, and self-discovery. The exhibition is divided into four captivating zones: Dear World, Dear Time, Dear Friend, and Dear Me. Each zone showcases the beauty and fragility of life, capturing moments of joy, sorrow, and reflection.

All the images on display were captured using OPPO smartphones, highlighting the power of mobile photography to capture life’s fleeting moments. Additionally, OPPO’s annual photography film, “Dear Life,” complements the exhibition by offering a visual journey through nature’s wonders, the warmth of friendship, and moments of introspection.

“We are honored to participate in Paris Photo for the second consecutive year,” said Olivella Liu, OPPO Global Brand Director. “This exhibition celebrates the exceptional talent of global photographers and reflects OPPO’s commitment to innovation in mobile imaging. The images showcased at Paris Photo 2024 resonate with universal emotions, transforming ordinary moments into powerful visual narratives.”