Hisense has solidified its position in the high-end TV market. Counterpoint Research said the brand secured the second spot in Q3 2023, capturing a 24% market share.
Key Highlights:
- Strong Performance in High-End Segment: Hisense’s premium TV strategy has driven significant growth, particularly in Mini LED and OD-LCD TVs.
- Global Leadership in Large-Screen TVs: The brand is recognized as the world’s No. 1 in the 100-inch TV market, offering immersive viewing experiences.
- Strategic Partnerships: Collaborations with gaming giants like “Black Myth: Wukong” and global sporting events like the FIFA Club World Cup 2025 enhance brand visibility and product appeal.
- AI-Powered Innovation: Hisense’s AI TV technology delivers personalized content, intelligent interactions, and stunning visuals.
Rob Andrews, Head of Strategy and Go-To-Marketing at Hisense UK, expressed pride in the achievement, emphasizing the company’s commitment to delivering high-quality, innovative products.
As Hisense continues to push the boundaries of AI TV technology, it aims to shape the future of smart home entertainment.
