HONOR has officially launched the highly anticipated Magic7 Pro across Europe, marking a significant step forward in AI-driven smartphone technology. This device isn’t just another smartphone; it’s a showcase of cutting-edge AI capabilities designed to revolutionize photography, enhance display quality, and deliver unparalleled performance. A key highlight? The pre-installed Google Gemini app, putting a powerful AI assistant directly into users’ hands.

AI at the Core: Enhancing Everyday Life

Bond Zhang, CEO of HONOR UK&I, emphasized the company’s commitment to providing premium smartphone experiences, stating, “This cutting-edge smartphone sets a new standard for AI devices, with AI features that seamlessly apply intelligence to make people’s lives easier, faster, and more pleasurable.” With over a million HONOR users already in the UK and Ireland, the Magic7 Pro, alongside the Magic 7 Lite, aims to further expand the brand’s reach.

MagicOS 9.0: A Personalized and Intelligent Interface

The Magic7 series boasts MagicOS 9.0, an interface deeply integrated with AI to streamline daily tasks. The enhanced Magic Portal 2 is a prime example. This feature allows users to simply circle objects on their screen for instant text and image comprehension, providing quick access to relevant app services. From social media and entertainment to travel, productivity, and shopping, Magic Portal caters to a wide range of needs. Improved semantic understanding of landmarks and movie IPs means even easier navigation to entertainment applications.

Productivity is also a key focus. Features like AI Translation (supporting 13 languages) and enhanced HONOR Notes empower professionals. AI Summary within HONOR Notes quickly generates content abstracts, while AI Minutes distills key insights from lengthy meeting transcripts – a boon for busy professionals.

Google Gemini: Your AI Assistant at Your Fingertips

The pre-installed Google Gemini app is a game-changer. Its overlay provides quick access to Google AI assistance, offering context-aware help based on what’s on the screen. Gemini extensions seamlessly integrate with Google services like Maps, YouTube, Flights, and Hotels, allowing users to find information and take action directly within the app.

Creativity is also unlocked with Gemini’s image generation capabilities, perfect for everything from fun and inspiration to professional projects. The “Live” feature allows users to brainstorm ideas, simplify complex topics, and even rehearse for important moments with real-time responses. Gemini’s adaptable conversational style ensures a fluid and intuitive user experience, even when changing thoughts mid-sentence or asking follow-up questions.

Revolutionizing Photography with the AI HONOR IMAGE ENGINE

The HONOR Magic7 Pro’s camera system is a testament to AI-powered photography. The advanced HONOR AI Falcon Camera System features:

• 50MP Super Dynamic HONOR Falcon Main Camera: Captures intricate details and brightness in various lighting conditions thanks to its 1/1.3-inch sensor and f/1.4 adjustable aperture.
• 50MP Wide Camera: Perfect for expansive landscapes and group photos.
• 200MP Telephoto Camera: Ideal for distant subjects and stunning nightscapes, featuring a 1/1.4” sensor and f/2.6 aperture for exceptional clarity and light intake.

The HONOR IMAGE ENGINE, the industry’s first mobile imaging system with hybrid (device-cloud) AI large models, further enhances the photography experience. Leveraging the Light and Shadow Portrait Large Model, Capture Enhancement Large Model, and Telephoto Enhancement Large Model, the Magic7 Pro delivers sophisticated and intelligent imaging capabilities. Harcourt Portrait Modes offer creative portrait options, while AI Enhanced Portrait ensures true-to-life colors.

The new “AI Super Zoom” feature allows users to capture crystal-clear images from afar with a remarkable focal length range of 30x to 100x. HONOR AI Motion Sensing Capture ensures clarity in capturing fleeting moments, and HD Super Burst freezes high-speed action at 10 frames per second.

The Future of Smartphones is Here

The HONOR Magic7 Pro is more than just a smartphone; it’s a powerful AI companion designed to enhance every aspect of the user experience. From its intelligent interface and powerful AI assistant to its revolutionary camera system, the Magic7 Pro sets a new standard for AI-powered mobile technology. With its arrival in Europe, users can now experience the future of smartphones firsthand.

Never Get Power Downed: Long-Lasting Battery with Rapid Charging

The Magic7 Pro boasts a massive 5270mAh battery built with third-generation silicon-carbon technology. This translates to:

• Reliable Power: Enjoy consistent performance even in low temperatures.
• Rapid Recharging: Get back in the game quickly with 100W Wired HONOR SuperCharge and 80W Wireless HONOR SuperCharge. A full charge takes just 33 minutes with a compatible wired charger.
• Intelligent Power Management: The integrated 4-in-1 HONOR E2 Chip ensures optimal battery health by adjusting current based on usage and environmental factors. This extends the lifespan of your battery even in extreme weather.

A Display Built for Comfort: Natural Light Simulation and Cutting-Edge Protection

Eye strain is a real concern for smartphone users. The Magic7 Pro tackles this with a groundbreaking display featuring:

• Natural Light HONOR AI Eye Comfort Display: This innovative technology simulates natural light across all dimensions, including color, spectrum, and brightness. It’s a revolution in eye care, minimizing strain and fatigue.
• Circular Polarized Light Display: Enjoy gentle, consistent lighting from any angle, mimicking the characteristics of natural sunlight.
• Additional Eye Care Features: 4320Hz Risk-free PWM Dimming, Circadian Night Display, and Hardware-level Low Blue Light Technology further enhance eye comfort.
• HONOR NanoCrystal Shield: This ten times more drop-resistant than normal glass, protecting your phone from everyday wear and tear. It’s also certified dust and water-resistant for added peace of mind.

Price, Availability, and More

Ready to experience the power and innovation of the HONOR Magic7 Pro? Here’s what you need to know:

• Pre-order starts: January 15th in the United Kingdom
• Colors: Lunar Shadow Grey and Black
• UK Price: £1,099.99
• Availability: EE, O2, Three, Vodafone, Amazon, Argos, Very, Currys, and honor.com/uk (with a limited offer for a free HONOR MagicPad 2)
• Republic of Ireland: Available in February starting at €1,299.99 (Sim Free) for Harvey Norman and Three customers

For more information, visit the HONOR online store at www.honor.com/uk.

The HONOR Magic7 Lite: A Powerful Choice at a Budget-Friendly Price

Looking for a powerful phone without breaking the bank? The HONOR Magic7 Lite arrives alongside the Pro, offering incredible value:

• Launch Date: January 15th in the United Kingdom
• Colors: Titanium Purple and Titanium Black
• UK Price: £399.99
• Availability: EE, O2, Three, Vodafone, Amazon, Argos, Very, Currys, and honor.com/uk (with a limited offer for free HONOR Earbuds Open)
• Republic of Ireland: Launching in February for Harvey Norman customers

Whether you’re a hardcore gamer, a busy professional, or simply someone who prioritizes eye care and long battery life, the HONOR Magic7 series has a phone for you. Dive deeper into the world of HONOR and discover the Magic!