OPPO has named 17-year-old Spanish football prodigy Lamine Yamal as its global brand ambassador. Yamal will be central to OPPO’s “Make Your Moment” brand refresh, inspiring young people to embrace the present, pursue their passions, and create their own stories.
Billy Zhang, President of Overseas Marketing, Sales and Services at OPPO, praised Yamal’s talent and inspirational qualities, noting his focus on the present and dedication to his passion.
Yamal, since his 2023 international debut, has impressed fans with his performances, humility, and maturity. Despite the pressures of professional football, he remains dedicated to his studies and believes in focusing on the present.
OPPO sees Yamal as embodying authenticity and individuality. His recent recovery from injury showcased his disciplined approach to training and preparation, aligning perfectly with OPPO’s “Make Your Moment” philosophy.
OPPO has a history of sports collaborations, including a partnership with the UEFA Champions League. By combining its technology with the energy of sport, OPPO aims to create unique experiences for fans. The partnership with Yamal strengthens the brand’s connection with younger generations.
Yamal’s signature “304” hand gesture, representing his hometown’s postcode, reflects his connection to his roots and inspires young footballers. As OPPO’s ambassador, Yamal will participate in football-related community initiatives, supporting grassroots development, and facility upgrades, and empowering young people to create innovative football charity projects. Photos taken by Yamal using the OPPO Find X8 Pro will be featured on OPPO’s AI Studio platform, allowing fans to experience the game from his perspective.
The “Make Your Moment” refresh coincides with OPPO’s global expansion. Operating in over 70 countries and regions with over 300,000 retail spaces, OPPO is ranked fourth globally in smartphone shipments, with overseas shipments accounting for approximately 60% of its total. The Find X8 series has contributed to this success with its camera, gaming performance, and battery life.
OPPO’s work with the football community, including the UEFA Champions League partnership, has allowed the brand to connect with global fans.
