iD Mobile, powered by Three’s network, is celebrating a decade of providing exceptional value by launching iD Perks, a new platform offering significant discounts and benefits to its customers.

Since its inception in 2015, iD Mobile has prioritised customer needs with innovative features like free Data Rollover and extensive roaming in 50 destinations, making mobile plans more flexible and affordable. Now, marking its 10th anniversary, iD Mobile is enhancing its customer commitment with the introduction of iD Perks, a loyalty platform providing access to special offers and discounts from popular brands.

A Decade of Delivering Great Value

Over the past ten years, iD Mobile has grown to serve over 2.1 million customers, with a significant number remaining loyal since the beginning. The network has consistently introduced customer-centric features and flexible plans.

Key achievements over the last decade include:

• A current subscriber base exceeding 2.1 million, with nearly 50,000 customers staying for nine years or more.
• Strong growth in SIM-only contracts, with over 1.8 million sold.
• Recognition for outstanding value and customer satisfaction from Which? and uSwitch.

Introducing iD Perks

As part of its 10th anniversary celebrations, iD Mobile is launching iD Perks to reward both long-standing and new customers. Accessible through the iD Mobile app and website, this platform will feature hundreds of deals and discounts from leading brands such as Booking.com, The AA, Morrisons, and Disney. Additionally, customers can expect special iD Mobile anniversary offers, including discounts on select purchases and bonus perks.

Unlike typical rewards schemes that are often exclusive to major networks and tied to single retailers, iD Perks offers a wider array of value. It provides discounts and perks across a diverse range of high street brands, giving customers greater choice in how they benefit.

This offering is also unique within the value mobile market, as few challenger networks provide similar benefits. iD Mobile’s connection to Currys provides a distinct advantage, combining the flexibility of a low-cost provider with the reliability of a well-known UK tech retailer.

Looking Towards the Future

iD Mobile’s core mission has always been to offer more than just low prices, focusing on making everyday mobile use easier, smarter, and better value. The launch of iD Perks is the next step in this mission, reinforcing the network’s dedication to prioritising its customers.

Rohit Vedi, Managing Director at iD Mobile, commented: “As we celebrate 10 years of iD Mobile, we’re incredibly proud of just how far we’ve come. Surpassing 2 million subscriptions and earning accolades and recognition from trusted voices like Which?, uSwitch, and Martin Lewis truly reflects the hard work of our brilliant team and the strong brand we’ve built over the last decade. Reaching this significant anniversary is a fantastic milestone and it’s been inspiring to see iD Mobile become a trusted provider for millions. But while we’re proud of what we’ve achieved, we’re even more excited about what’s ahead – continuing to deliver even better deals, innovative features and new ways to give back to our customers, starting with our new loyalty platform, iD Perks!”

Matt Ward, Head of MNVO at Three UK, added: “Our entire MVNO team at Three are incredibly proud of the role we have played in contributing to the success of iD Mobile over the past 10 years. Many of us still remember the first sale made in a Carphone Warehouse store on 12th May 2015! iD Mobile has gone from strength to strength, becoming a champion for the consumer and the fastest-growing MVNO in UK history. They were also the first MVNO to launch 4G and wi-fi calling, and the first to introduce innovative propositions such as data rollover, bill capping and inclusive roaming – all of which are commonplace in the market today. Reaching 2 million subscribers in 2024 was a huge milestone and testimony to the strong, collaborative partnership that has been forged by our respective teams.”

Explore iD Mobile’s full range of 10th-anniversary offers, including up to 10x the data on selected phone and SIM-only plans until 5th June.