OPPO has announced the continuation of its powerful partnership with legendary camera maker Hasselblad. This isn’t just a renewal; it’s a deeper commitment to pushing the boundaries of what’s possible with a smartphone camera, building on four years of groundbreaking collaboration. The two powerhouses are now co-developing their next-generation mobile imaging system, aiming to set an unparalleled benchmark for quality in the mobile space.

Pete Lau, Chief Product Officer at OPPO, highlighted the shared vision driving this partnership: “Our collaboration with Hasselblad is rooted in a mutual passion for innovation and a dedication to delivering the ultimate imaging experience. Over the past four years, we’ve successfully brought Hasselblad’s truly professional and legendary camera experience to OPPO’s global users. With this extended collaboration, we are poised to explore even greater possibilities in mobile imaging.”

A Legacy of Collaborative Excellence

The success of the OPPO-Hasselblad partnership isn’t accidental. It’s built on a foundation of rigorous, deep technical co-development. With each new OPPO Find Series flagship, dedicated R&D teams from both companies have worked hand-in-hand, blending their distinct expertise. This synergy has resulted in a robust suite of imaging tools that seamlessly translate the renowned Hasselblad experience to your pocket.

Key innovations born from this collaboration include:

• Hasselblad Natural Colour Solution: Re-engineered for mobile, this delivers stunningly accurate and pleasing colour reproduction.
• Hasselblad Portrait Mode: Capture professional-grade portraits with a beautiful bokeh effect meticulously recreated to match the classic Hasselblad lens look.
• Professional Master Mode: Specifically designed to mirror the distinct colour character of the Hasselblad X2D, offering unparalleled creative control.
• Hasselblad XPAN Mode: A creative homage that recreates the classic 65:24 wide aspect ratio, allowing for unique cinematic captures.

The Next-Gen Mobile Imaging System: A New Standard Awaits

Both OPPO and Hasselblad are buzzing with excitement as they embark on the next phase of their journey. By seamlessly blending Hasselblad’s classic aesthetic with OPPO’s cutting-edge mobile imaging technology, the partnership aims to continue providing users with a distinctive visual signature and exceptional quality, empowering creators worldwide to capture masterpieces effortlessly.

The highly anticipated next-generation mobile imaging system, currently under co-development, is set to establish a new standard for quality and user experience in mobile imaging. Stay tuned for more details about this groundbreaking system, which will be unveiled later this year.

OPPO’s Enduring Journey in Mobile Imaging

At today’s event, OPPO also took a moment to reflect on its remarkable 17-year journey of innovation in mobile imaging. This impressive timeline includes significant milestones:

• 2012: Introduction of the world’s first stacked CMOS sensor in the OPPO Find 5.
• 2016: Pioneering pixel binning with the OPPO R9.
• 2017: Debut of the industry’s first periscope telephoto camera.

Beginning with the Find X6 Pro, OPPO has consistently elevated imaging quality with each new generation of its Find X camera flagships, innovating across Hardware, Software, and Aesthetics.

This commitment to excellence is powerfully demonstrated in their latest flagship, the Find X8 Ultra, hailed as the “Ultimate Camera Phone.” This device showcases breakthroughs like its advanced Penta Camera System, featuring an industry-first True Chroma Camera, and the revolutionary AI Bokeh Engine, which enables precise, hair-strand-level cutouts and natural-looking portraits. The new Master Mode further unlocks the maximum potential of image quality with ultra-clear 50MP JPEG Max and 16-bit 50MP RAW Max formats, proving OPPO’s relentless pursuit of pushing the limits in every aspect of mobile photography.

Capture Your ‘Super Every Moment’ with OPPO Photography Awards 2025

To further inspire and engage its vibrant user community, OPPO officially announced the OPPO Photography Awards 2025, themed ‘Super Every Moment’. With a prize pool exceeding $100,000, this global competition invites creators to share their most extraordinary moments captured on OPPO devices. Submissions are open until 20th November 2025, offering a fantastic opportunity for aspiring and professional photographers alike to showcase their talent and be recognised on a global stage.