TCL, a worldwide partner of the International Olympic Committee (IOC), is bringing its partnership to the UK by teaming up with Team GB ahead of the Milano Cortina 2026 Olympic Winter Games. As the world’s leading Mini LED TV brand, TCL will use its technology to showcase the incredible stories of British athletes, helping fans connect with the resilience and greatness that define the Olympics.

Experience the Olympics with TCL’s Technology

TCL’s Mini LED TVs are a great way to watch the Olympic Games from home. With industry-leading Mini LED technology and Dolby Vision support, whether you’re watching alone or with family, these award-winning TVs offer a front-row seat to the action, making every moment feel larger than life and accessible to more households across the UK.

A Shared Vision for Sport and Innovation

This new partnership with Team GB is part of a larger eight-year commitment between TCL and the IOC. Both organisations share a goal to “Inspire Greatness” through the power of sport and technology. By supporting British athletes on their journey to the world’s biggest stage, TCL aims to enrich the Olympic experience for millions of fans in the UK. This long-term commitment will focus on sport, innovation, and community throughout the partnership.

Voices from the Partnership

Adam Aldred-Lane, Marketing Director, TCL UK, said, “TCL is honoured to be working with Team GB, a symbol of sporting excellence and national pride. Our mission to ‘Inspire Greatness’ aligns perfectly with their values. Through our technology, we aim to empower British athletes and connect fans with unforgettable moments of Olympic glory.”

Tim Ellerton, Chief Commercial Officer at the British Olympic Association, added, “We’re delighted that TCL is getting behind Team GB athletes. We are proud of the work we’ve done to bring sports fans into the heart of the Olympic Games, and we look forward to working with TCL to take this even further.”

This collaboration strengthens TCL’s global support for sports, following its Worldwide Olympic and Paralympic Partnership with the IOC. Through its innovative products, TCL continues to create exceptional experiences that connect people, sport, and technology.