Govee has taken the stage at IFA 2025 in Berlin to debut a fresh lineup of smart lighting products that push the boundaries of what connected lighting can do at home. Headlined by the Govee TV Backlight 3 Pro and the Govee Permanent Outdoor Lights Prism, the new range underscores the company’s vision of transforming everyday spaces into vibrant, personalised environments.

With its philosophy, “Life is Colorful,” Govee continues to blur the line between design and technology, aiming to create products that don’t just add convenience but elevate mood, creativity, and well-being.

Govee TV Backlight 3 Pro: Cinema-Grade Ambience with HDR Triple-Camera Tech

If you thought TV backlights couldn’t get any smarter, Govee just raised the bar. The new TV Backlight 3 Pro introduces the world’s first HDR triple-camera colour-matching system, a major leap for immersive viewing. By capturing on-screen colours with pinpoint accuracy—even in high dynamic range—it delivers a cinema-like experience right in your living room.

The system includes a groundbreaking HDR image sensor capable of 105dB dynamic range, ensuring vibrant yet precise reproduction without the washed-out effect seen on many competitors’ systems.

Under the hood, Govee’s LuminBlend light strip has also been re-engineered. With a high-density lamp bead design, brightness is boosted by 30% while maintaining smooth, full coverage across the back of your TV. Meanwhile, its 16-bit colour chips and RGBWWIC technology give you not only stunning colours but also accurate warm and cool whites—something most RGB systems struggle with.

And then there’s the AI magic. Govee AI doesn’t just match colours—it actively analyses content style and adjusts saturation, white balance, and tones to create a mood that fits the scene. Whether you’re gaming in neon-soaked cyberpunk worlds or watching a quiet drama, the backlight adapts intelligently for maximum immersion.

Govee Permanent Outdoor Lights Prism: The First-Ever Tri-Light System

On the outdoor front, Govee unveiled the Permanent Outdoor Lights Prism, which it calls the first and only Tri-Light system in the industry. Each lighting zone can display three colours simultaneously thanks to a custom optical structure that blends transitions seamlessly—no awkward overlaps or harsh splits.

Performance is equally impressive. Compared to standard outdoor LEDs, the Prism’s custom LEDs and proprietary chips deliver more than 150% greater performance, while still managing a slim, lightweight profile.

These lights are designed not just for show but for resilience. With IP68-rated lights and IP67 control units, plus UV-resistant and flame-retardant materials, they can withstand temperatures from -30°F to 140°F. Add in a lifespan of 50,000 hours, and you’ve got a system that’s built to shine year-round—rain, snow, or blazing summer heat.

Of course, this is Govee, so customisation is front and centre. Thanks to LuminBlend technology, you get 16 million true-to-life colours, smooth gradients, and DIY flexibility to design everything from subtle ambient glows to jaw-dropping holiday displays.

Expanding the Lineup: Curtain Lights, Pendant Lights, Projectors, and More

Govee didn’t stop with just two flagship reveals. The company rounded out its IFA 2025 lineup with a variety of creative tools:

• Curtain Light Pro – With an ultra-dense LED layout and smoother refresh rates, these curtain lights are ideal for vibrant GIFs, animations, and interactive designs. They’re perfect for everything from family fun (imagine animating your child’s artwork on the wall) to TikTok-ready backdrops.

• Pendant Light – A stylish three-segment star-ring design that offers independent control of side, bottom, and curved surfaces. With 16 million colours plus powerful white-light output (CRI 95, up to 1300 lumens), it’s as practical as it is decorative.

• Star Light Projector (Nebula) – Transforms any room into a galactic scene with 7-zone nebula effects and laser stars. Packed with features like Matter support, Bluetooth speakers, white-noise modes, and 50+ scene presets, it doubles as both a relaxation tool and a party centrepiece.

• Christmas Sparkle String Lights – High-density, bullet-head LEDs bring a starry, dynamic glow to holiday setups. With RGBW beads and Uni-IC control, each light is independently addressable for advanced effects—ideal for festive creativity.

Smarter Than Ever: Matter Support & DreamView Sync

All of Govee’s new releases are Matter-compatible, meaning they play nicely with Alexa, Google Home, and Apple Home ecosystems. With DreamView multi-device sync, users can orchestrate lighting effects across multiple Govee products in real time, creating a unified atmosphere across entire rooms—or even entire homes.

Availability

IFA visitors can check out the new lineup in person at Messe Berlin, Hall 1.2, Booth 143.

• Govee TV Backlight 3 Pro and Permanent Outdoor Lights Prism will roll out in late September via Govee’s website and Amazon.

• Curtain Light Pro goes on open sale starting 8th September.

• Other products will follow shortly after.

Final Thoughts

Govee has built its reputation on delivering smart lighting that’s not only feature-rich but also accessible. With this latest lineup, it’s clear the brand is doubling down on innovation—from cinema-grade backlights to triple-colour outdoor systems and creative indoor displays.

For anyone looking to transform their living space—whether for cosy movie nights, year-round outdoor displays, or creative content creation—Govee’s IFA 2025 lineup shows that the company is still setting the pace in the smart lighting world.