When smartphone makers talk about lifestyle integration, it’s often in abstract terms—better cameras for capturing memories, bigger batteries for surviving a busy day, or sleek designs that look good everywhere. HONOR, however, is taking things one step further with the launch of its new HONOR Magic V5. Alongside its hardware debut, HONOR has teamed up with forward-thinking fashion house CuteCircuit to create something that feels truly futuristic: the world’s first AI co-created multipurpose outfit, a garment that evolves as seamlessly as the foldable smartphone it was inspired by.

This partnership blends cutting-edge technology with adaptive design, offering a glimpse into how AI could shape not just our digital experiences, but the clothes we wear.

Fashion Meets AI: The Collaboration with CuteCircuit

CuteCircuit has long been a name associated with experimental, tech-enhanced couture, often incorporating LEDs, sensors, and smart fabrics into high-concept pieces. This collaboration with HONOR pushes the idea further, bringing artificial intelligence into the creative process itself.

The result? A multipurpose adaptive outfit designed to reflect the demands of modern life. Just like the Magic V5’s ability to fold, flex, and adapt to different needs, the garment transitions across scenarios—workouts, office meetings, and evening events—without requiring a complete outfit change.

“The HONOR Magic V5’s AI capabilities weren’t just a tool; they were a creative partner,” explains Francesca Rosella, Co-Founder of CuteCircuit. “This outfit is a tangible representation of how technology can empower seamless transitions in our daily lives, making clothing an intuitive extension of our digital world.”

The vision is clear: technology shouldn’t just live in our pockets. It should integrate fluidly into every aspect of our lifestyle, from productivity to self-expression.

HONOR Magic V5: The Smartphone Behind the Style

Of course, this collaboration isn’t just a marketing stunt—it’s also a spotlight on the hardware that made it possible. The HONOR Magic V5 stands as one of the most versatile foldable smartphones on the market, designed for users who demand both power and adaptability.

Key Highlights of the HONOR Magic V5:

• Dual Displays:
  A 7.95-inch inner foldable display paired with a 6.43-inch outer screen, both with stylus support for productivity and creativity on the go.

• AI-Powered Tools:
  Featuring Google Gemini integration, AI-enhanced HONOR Notes, and creative tools that support everything from brainstorming to artwork.

• Photography Capabilities:
  HONOR’s Image Engine features AI-enhanced portrait and Motion Sensing Capture, ensuring sharp, dynamic photos in various environments.

• Multitasking with Multi-Flex Mode:
  Run up to three apps simultaneously across the foldable display—perfect for users juggling work, messaging, and entertainment at once.

• Ultra-Slim Design:
  Lightweight and streamlined, designed to slip seamlessly into any lifestyle—whether that’s in the office, at the gym, or travelling.

As Adam Cao, President of HONOR Western Europe, puts it: “The HONOR Magic V5 is designed to empower users to live a truly seamless life, where technology adapts to them, not the other way around.”

Why the Fashion Tie-In Matters

Smartphone launches often follow predictable formulas—bigger screens, faster processors, better cameras. But this collaboration reframes the conversation. HONOR isn’t just selling a device; it’s selling a vision of adaptability.

The Magic V5 and CuteCircuit’s outfit share the same design philosophy: both are flexible, AI-enhanced, and future-facing. By merging fashion and technology, HONOR is positioning itself as a brand that thinks beyond specs, appealing to consumers who value lifestyle integration just as much as raw performance.

It’s also a clever move to differentiate the Magic V5 in the increasingly crowded foldable market. Samsung’s Galaxy Z Fold series and Google’s Pixel Fold dominate headlines, but neither has yet tapped into this kind of experiential marketing that links hardware innovation with cultural creativity.

Availability, Pricing & Launch Offers

The HONOR Magic V5 is available in Dawn Gold, Ivory White, and Black—three finishes designed to complement both professional and casual settings.

UK customers have access to some attractive launch promotions:

• Retailer & Carrier Bundle:
  When upgrading via EE, O2, Three, Vodafone, Tesco Mobile, Currys, Carphone Warehouse, Argos, Amazon, Very, or AO, buyers can claim a free £400 gift pack, which includes:

  • HONOR Earbuds Open

  • HONOR Magic Pen

  • HONOR Choice Watch 2i

  • HONOR 66W Wireless Charger

• Honor.com Exclusive:
  Purchases made directly from honor.com/uk come with a £300 discount voucher, plus additional gifts worth £254, including:

  • HONOR Magic Pen

  • HONOR SuperCharge Power Adapter

  • 12 months screen protection

These bundles not only add significant value but also reinforce the ecosystem experience HONOR is building around the Magic V5.

Final Thoughts: More Than Just a Foldable

The launch of the HONOR Magic V5 is more than just another smartphone release—it’s a statement of intent. By combining next-gen foldable technology with a bold AI-driven fashion collaboration, HONOR is signaling its ambitions to push boundaries beyond the device itself.

The CuteCircuit outfit might not hit mainstream wardrobes tomorrow, but as a concept, it sparks an important conversation: what happens when AI doesn’t just power our apps but actively shapes the way we express ourselves?

For consumers, the HONOR Magic V5 represents a seamless lifestyle tool—a phone that flexes across work, fitness, creativity, and leisure, just as its co-created outfit flexes across different moments of daily life.

If HONOR’s goal was to prove that smartphones can be more than just tech—they can be catalysts for cultural change—then the Magic V5 launch is a strong first step in that direction.