has officially kicked off its Black Friday and Cyber Weekend sale, and this year’s event is particularly noteworthy: for the first time since WHOOP launched Peak and Life memberships back in May, the company is offering direct discounts on its subscription plans. The sale runs from today (20th November) through 2nd December, giving both new and existing members a limited but valuable window to lock in WHOOP access at its lowest prices of the year.

Whether you’re a long-time WHOOP loyalist or someone on the fence about joining the platform used by Cristiano Ronaldo, Rory McIlroy, Aryna Sabalenka, Niall Horan, and countless elite performers, this is arguably the best moment of 2025 to jump in.

The WHOOP Black Friday deals — including membership discounts, accessory savings, and what these offers mean in the context of the broader fitness-wearables market.

Why This Sale Matters: WHOOP’s First-Ever Discount on Peak & Life Memberships

WHOOP’s business model has undergone significant shifts in recent years. While older generations of the band required a monthly subscription to access the WHOOP ecosystem, the latest generation — including WHOOP 5.0 — leans more heavily on membership tiers instead of pricing the hardware upfront.

The two membership types — WHOOP Peak and WHOOP Life — emphasise lasting engagement, personalised coaching, deep recovery analytics, and long-term lifestyle data trends. Because WHOOP generates most of its value through ongoing insights rather than hardware upgrades, membership pricing remains consistent year-round.

That’s why this Black Friday sale stands out: WHOOP has never discounted its Peak or Life memberships until now. This is a rare opportunity to secure a reduced rate that may not return for another year.

Cyber Weekend WHOOP Membership Deals

From 20th November to 2nd December, WHOOP is offering the following Black Friday membership discounts:

WHOOP Peak Membership

Peak is WHOOP’s standard-level membership — ideal for members who want advanced recovery data, sleep tracking, strain coaching, and all the core WHOOP analytics without the extended lifestyle features of Life.

• 12 months prepaid: £189 (was £229) — £40 off

• 24 months prepaid: £344 (was £384) — £40 off

WHOOP Life Membership

Life is WHOOP’s highest tier, aimed at members who want a deeper personal-health profile, extended habit tracking, nutrition-aware analytics, and more advanced performance recommendations.

• 12 months prepaid: £289 (was £349) — £60 off

• 24 months prepaid: £529 (was £589) — £60 off