TCL has added another major accolade to its growing list of awards. The TCL NXTPAPER 70 Pro smartphone has been honoured with the Eye-Care Display Technology Gold Award at the 2025–2026 Global Top Brands Awards, presented during CES 2026. Alongside this headline win, the device also secured recognition at the 2026 CES Picks Awards and received multiple accolades from leading international media outlets.
This latest success builds on TCL’s impressive recent track record. NXTPAPER smartphones previously earned CES Innovation Awards in both 2024 and 2025, as well as the 2025 IFA Innovation Award, further cementing TCL’s position as a leader in human-centric display innovation. Collectively, these honours underscore the company’s long-standing commitment to its “Technology for Good” philosophy.
The Global Top Brands Awards, founded by International Data Group (IDG) and supported by International Data Corporation (IDC) and prominent consumer electronics publication TWICE, recognise industry leaders through a rigorous evaluation process. The awards assess both technological innovation and market impact, highlighting brands that continue to shape the global consumer electronics landscape.
At the heart of TCL’s success is NXTPAPER, a display technology purpose-built for eye comfort in everyday digital life. Since its debut in 2021, NXTPAPER has undergone significant evolution and has now entered its fourth generation. NXTPAPER 4.0 represents the most advanced iteration yet, delivering a comprehensive eye-care solution powered by seven core technologies spanning both hardware and software. Its continued recognition at major global events such as CES and IFA reflects strong industry validation of TCL’s long-term display innovation strategy.
With the NXTPAPER 70 Pro, TCL is expanding access to certified eye-care display technology, bringing the benefits of NXTPAPER to a wider audience as part of its “NXTPAPER for All” vision.
Designed for all-day use, the NXTPAPER 70 Pro delivers consistent eye comfort from morning to night, whether used indoors or outdoors, in bright sunlight or low-light environments. The display intelligently adapts to ambient conditions and the user’s natural circadian rhythm, providing a soothing, stable, and natural viewing experience that helps users stay refreshed and focused throughout the day.
For users who value visual health as much as performance, the NXTPAPER 70 Pro goes beyond traditional smartphones. It offers true-to-life clarity and accurate colour reproduction without distracting glare or reflections—even under harsh lighting. At the same time, it reduces harmful blue light and dynamically adjusts brightness to minimise eye strain during extended viewing sessions or nighttime use.
As digital experiences become increasingly woven into daily life, TCL continues to emphasise responsible innovation. The company remains focused on building technology that not only enhances productivity and creativity but also genuinely cares for user wellbeing. Looking ahead, TCL aims to keep redefining what’s possible in display technology—empowering users to see, create, and connect in healthier, smarter, and more inspiring ways.
