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HONOR unveils its new brand strategy at HONOR View40 launch

Honor View 40

HONOR today outlined its new brand strategy and launched the HONOR View40 as it kicks off the year as a fully independent company. During the live-streamed event, George Zhao, CEO of HONOR Device Co., Ltd unveiled a slate of new products for 2021, including the HONOR View40 smartphone, which boasts superior technology and an advanced display to delight the senses. The occasion also saw the unveiling of HONOR’s new slogan, “Go Beyond”, which describes the company’s ambition to become a global iconic tech brand by offering innovative, high-quality products with proven reliability.

Go Beyond

HONOR Introduces New Brand Strategy for 2021

“We are so grateful for the long-standing support of our loyal consumers and partners who have been by our side over the last seven years. Our customers are our number one priority, and as we embark on this exciting new chapter, we are dedicated to going above and beyond to create a new intelligent world for everyone around the globe,” said George Zhao.

To achieve its brand mission and satisfy the evolving needs of its customers, HONOR introduced its refreshed brand strategy. By focusing on three key pillars: All Scenarios, All Channels and All People, while continuing to embrace its “1+8+N” product strategy, HONOR will strive to create a new intelligent world for everyone.

An Unwavering Focus on Innovation, Quality and Service

HONOR’s commitment to innovation and R&D is unwavering. Its current workforce includes almost 8,000 employees who will cover the entire spectrum of end-to-end operations, including over 50% of R&D staff. With five R&D centres and over 100 innovation labs worldwide, HONOR is committed to developing powerful technology that empowers people to become a better version of themselves.

Based on global consumer needs, HONOR has the flexibility and independence to choose the best solutions for its global supply chain. HONOR has already confirmed partnerships with leading suppliers such as AMD, Intel, MediaTek, Micron Technology, Microsoft, Qualcomm, Samsung, SK hynix, and Sony.

With a laser focus on quality, each product developed by HONOR goes through a stringent quality control process to ensure its safety and reliability, passing over 400 different examinations and receiving 20 global certifications before going on-sale. Providing fast and effective support for its users is equally important, with over 3,000 service centres and 43 call centres across 82 countries and regions, HONOR’s after-sales service team will continue to work closely with leading service providers all over the world.

HONOR View40: Latest Smartphone Launch Delights the Senses with Advanced Display & Powerful Hardware

Making its debut at HONOR’s “Sense the Future” online event, the all-new HONOR View40 has been designed to delight the senses, delivering a stunning visual experience thanks to its advanced display technology.

Honor View 40

The HONOR View40 will go on sale in mainland China from today 22nd Jan 2021.

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