{"id":104,"date":"2026-05-21T09:00:32","date_gmt":"2026-05-21T09:00:32","guid":{"rendered":"https:\/\/technewscentury.co.uk\/?p=104"},"modified":"2026-05-21T09:00:32","modified_gmt":"2026-05-21T09:00:32","slug":"roku-brings-smart-projectors-to-the-uk","status":"publish","type":"post","link":"https:\/\/technewscentury.co.uk\/?p=104","title":{"rendered":"Roku Brings Smart Projectors to the UK"},"content":{"rendered":"<p data-start=\"0\" data-end=\"396\">Roku is expanding its footprint in the UK in a big way, officially stepping beyond streaming sticks and televisions to enter the smart projector market. The company\u2014already the leading TV streaming platform across North America\u2014has announced the arrival of Roku TV Smart Projectors in the United Kingdom, signalling a notable shift in how it plans to deliver its software experience to consumers.<\/p>\n<p data-start=\"398\" data-end=\"848\">This launch represents Roku\u2019s first move into the projector category in the UK, bringing its familiar, user-friendly interface to a new form factor designed for large-screen, flexible viewing. With more households looking for cinema-style experiences without the permanence of a traditional television setup, smart projectors are becoming an increasingly attractive option\u2014and Roku clearly sees an opportunity to simplify and mainstream the category.<\/p>\n<p data-start=\"398\" data-end=\"848\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-23719 aligncenter\" title=\"Sharp Roku TV Smart Projector Lifestyle 2\" src=\"https:\/\/i0.wp.com\/technewscentury.co.uk\/wp-content\/uploads\/2026\/05\/Sharp-Roku-TV-Smart-Projector-Lifestyle-2-1024x576.jpg?resize=820%2C461&#038;ssl=1\" alt=\"Sharp Roku TV Smart Projector Lifestyle 2\" width=\"820\" height=\"461\" \/><\/p>\n<h3 data-section-id=\"1h8pghf\" data-start=\"850\" data-end=\"900\">A Simpler Approach to Big-Screen Entertainment<\/h3>\n<p data-start=\"902\" data-end=\"1216\">Projectors have long been associated with impressive screen sizes, but they\u2019ve often come with compromises\u2014complex setup, clunky interfaces, and limited smart functionality. Roku\u2019s approach aims to remove those barriers by embedding its widely recognised TV operating system directly into the projector experience.<\/p>\n<p data-start=\"1218\" data-end=\"1611\">The result is a plug-and-play solution that blends projection hardware with Roku\u2019s intuitive software. Users can access on-demand streaming, live TV, and free content all from a single interface, without needing additional dongles or external streaming devices. It\u2019s a streamlined approach that aligns closely with Roku\u2019s broader philosophy: make streaming simple, accessible, and centralised.<\/p>\n<p data-start=\"1613\" data-end=\"2014\">Richard Halton, Country Manager for Roku UK, highlighted this gap in the market, noting that while projectors have always promised a cinematic feel, they\u2019ve rarely delivered the ease-of-use consumers now expect. With Roku TV Smart Projectors, the company is aiming to bridge that divide\u2014bringing a familiar, polished streaming experience to a category that has historically lagged in usability.<\/p>\n<h3 data-section-id=\"3e7kyg\" data-start=\"2016\" data-end=\"2053\">Launch Partners: Aurzen and Sharp<\/h3>\n<figure id=\"attachment_23718\" aria-describedby=\"caption-attachment-23718\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-23718\" title=\"Aurzen Roku TV Smart Projector\" src=\"https:\/\/i0.wp.com\/technewscentury.co.uk\/wp-content\/uploads\/2026\/05\/Aurzen-Roku-TV-Smart-Projector-1024x1024.jpg?resize=640%2C640&#038;ssl=1\" alt=\"Aurzen Roku TV Smart Projector\" width=\"640\" height=\"640\" \/><figcaption id=\"caption-attachment-23718\" class=\"wp-caption-text\">Aurzen Roku TV Smart Projector<\/figcaption><\/figure>\n<table style=\"width: 16.5337%;height: 483px\" width=\"401\">\n<tbody>\n<tr>\n<td width=\"200\"><strong>Feature<\/strong><\/td>\n<td width=\"200\"><strong>Aurzen D1R<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Native Resolution<\/td>\n<td width=\"200\">1080p<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Max Brightness<\/td>\n<td width=\"200\">280 ANSI lumens<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Speakers<\/td>\n<td width=\"200\">2 \u00d7 5W<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Projection Size<\/td>\n<td width=\"200\">40\u2013100&#8243;<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Auto Focus \/ Keystone<\/td>\n<td width=\"200\">Yes<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Wireless Connectivity<\/td>\n<td width=\"200\">Wi-Fi + Bluetooth<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Audio Support<\/td>\n<td width=\"200\">Dolby Audio<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"2055\" data-end=\"2320\">At launch, Roku is partnering with Aurzen and Sharp to bring its smart projector platform to UK consumers. These partnerships are key to Roku\u2019s strategy, as they leverage established hardware manufacturers while focusing on what it does best\u2014software and user experience.<\/p>\n<p data-start=\"2322\" data-end=\"2607\">Both brands will offer Roku-powered projectors that integrate seamlessly with the Roku ecosystem.<\/p>\n<figure id=\"attachment_23720\" aria-describedby=\"caption-attachment-23720\" style=\"width: 668px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-23720\" title=\"Sharp Roku TV Smart Projector\" src=\"https:\/\/i0.wp.com\/technewscentury.co.uk\/wp-content\/uploads\/2026\/05\/Sharp-Roku-TV-Smart-Projector-1024x576.jpg?resize=668%2C376&#038;ssl=1\" alt=\"Sharp Roku TV Smart Projector\" width=\"668\" height=\"376\" \/><figcaption id=\"caption-attachment-23720\" class=\"wp-caption-text\">Sharp Roku TV Smart Projector<\/figcaption><\/figure>\n<p data-start=\"2322\" data-end=\"2607\">While specific hardware variations may differ between models, the core experience remains consistent: a fast, responsive interface with access to thousands of streaming apps and services.<\/p>\n<p data-start=\"2609\" data-end=\"2847\">This includes everything from subscription platforms to free ad-supported channels, as well as Roku Originals and content available via The Roku Channel. The aim is to ensure users have a complete entertainment hub straight out of the box.<\/p>\n<p>&nbsp;<\/p>\n<table width=\"401\">\n<tbody>\n<tr>\n<td width=\"200\"><strong>Feature<\/strong><\/td>\n<td width=\"200\"><strong>Sharp H272<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Native Resolution<\/td>\n<td width=\"200\">1080p<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Max Brightness<\/td>\n<td width=\"200\">200 ANSI lumens<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Speakers<\/td>\n<td width=\"200\">2 \u00d7 3W<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Projection Size<\/td>\n<td width=\"200\">40\u2013120&#8243;<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Auto Focus \/ Keystone<\/td>\n<td width=\"200\">Yes<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Wireless Connectivity<\/td>\n<td width=\"200\">Wi-Fi + Bluetooth<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Audio Support<\/td>\n<td width=\"200\">Dolby Audio<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 data-section-id=\"i7fixf\" data-start=\"2849\" data-end=\"2877\">Designed for Flexibility<\/h3>\n<p data-start=\"2879\" data-end=\"3191\">One of the major advantages of projectors over traditional TVs is flexibility, and Roku\u2019s new offerings lean heavily into that strength. Whether it\u2019s a dedicated home cinema setup or a more casual viewing arrangement in a living room or bedroom, these projectors are designed to adapt to a range of environments.<\/p>\n<p data-start=\"3193\" data-end=\"3538\">Features such as autofocus and automatic keystone correction\u2014available across all 1080p Roku TV Smart Projectors\u2014help simplify setup significantly. Instead of manually adjusting the image, the projector automatically aligns and sharpens the picture, making it easier to get a clean, properly proportioned display on virtually any wall or screen.<\/p>\n<p data-start=\"3540\" data-end=\"3803\">This focus on ease-of-use extends to everyday operation as well. A single Roku remote controls the entire experience, eliminating the need for juggling multiple devices or inputs. It\u2019s a small detail, but one that reinforces the platform\u2019s emphasis on simplicity.<\/p>\n<h3 data-section-id=\"qf90ls\" data-start=\"3805\" data-end=\"3837\">Performance and Connectivity<\/h3>\n<p data-start=\"3839\" data-end=\"4125\">Under the hood, Roku TV Smart Projectors are built to deliver responsive performance, ensuring smooth navigation and quick access to content. The interface is designed to minimise friction, allowing users to jump between apps, discover new shows, and start streaming with minimal delay.<\/p>\n<p data-start=\"4127\" data-end=\"4400\">Connectivity is another area where these projectors shine. Bluetooth support enables pairing with external audio devices such as wireless speakers, soundbars, and subwoofers\u2014an important feature given that built-in projector speakers often fall short for immersive viewing.<\/p>\n<p data-start=\"4402\" data-end=\"4549\">There\u2019s also a Bluetooth headphone mode, offering private listening without disturbing others\u2014ideal for late-night viewing or shared living spaces.<\/p>\n<p data-start=\"4551\" data-end=\"4854\">In addition, support for Apple AirPlay allows users to stream content directly from Apple devices, including videos, music, photos, and even games. Combined with integration into the Roku mobile app\u2014which adds voice control and remote functionality\u2014the overall experience feels both modern and cohesive.<\/p>\n<h3 data-section-id=\"1hl8grq\" data-start=\"4856\" data-end=\"4879\">A Growing Ecosystem<\/h3>\n<p data-start=\"4881\" data-end=\"5110\">Roku\u2019s strength has always been its ecosystem, and these new smart projectors are no exception. By tying into the existing Roku platform, users benefit from continuous updates, new features, and an ever-expanding content library.<\/p>\n<p data-start=\"5112\" data-end=\"5384\">The inclusion of The Roku Channel is particularly noteworthy, offering free access to a wide range of films, TV shows, and live channels. With over 50 FAST (Free Ad-Supported Streaming TV) channels available, users can enjoy a cable-like experience without a subscription.<\/p>\n<p data-start=\"5386\" data-end=\"5547\">This ecosystem approach ensures that the product improves over time, rather than becoming outdated\u2014a key consideration in a rapidly evolving streaming landscape.<\/p>\n<h3 data-section-id=\"lf2ugn\" data-start=\"5549\" data-end=\"5575\">Availability in the UK<\/h3>\n<p data-start=\"5577\" data-end=\"5687\">Roku TV Smart Projectors will begin rolling out in the UK from June, with availability depending on the brand:<\/p>\n<ul data-start=\"5689\" data-end=\"5879\">\n<li data-section-id=\"1lkjj0y\" data-start=\"5689\" data-end=\"5767\">The Aurzen Roku TV Smart Projector will be available via Amazon from June.<\/li>\n<li data-section-id=\"kxedw4\" data-start=\"5768\" data-end=\"5879\">The Sharp Roku TV Smart Projector will launch in June at Asda, followed by availability at Tesco from July.<\/li>\n<\/ul>\n<p data-start=\"5881\" data-end=\"6011\">This staggered rollout gives consumers multiple entry points into the category, whether they prefer online or in-store purchasing.<\/p>\n<h3 data-section-id=\"rka5f2\" data-start=\"6013\" data-end=\"6047\">A Strategic Expansion for Roku<\/h3>\n<p data-start=\"6049\" data-end=\"6300\">This move into projectors isn\u2019t just about adding another product category\u2014it\u2019s a strategic expansion of Roku\u2019s platform. By bringing its operating system to more types of devices, Roku strengthens its position as a central hub for home entertainment.<\/p>\n<p data-start=\"6302\" data-end=\"6583\">It also reflects broader trends in how people consume content. As living spaces become more flexible and viewing habits evolve, the demand for adaptable, large-screen solutions is growing. Smart projectors sit at the intersection of these trends, offering scale without permanence.<\/p>\n<p data-start=\"6585\" data-end=\"6725\">By simplifying the experience and integrating it into a familiar ecosystem, Roku is well-positioned to bring projectors into the mainstream.<\/p>\n<h3 data-section-id=\"1gmogxw\" data-start=\"6727\" data-end=\"6745\">Final Thoughts<\/h3>\n<p data-start=\"6747\" data-end=\"7016\">Roku\u2019s entry into the UK smart projector market feels both timely and well-calculated. By combining capable hardware from established partners with its proven software platform, the company is addressing one of the biggest pain points in the projector space: usability.<\/p>\n<p data-start=\"7018\" data-end=\"7299\">For consumers, the appeal is clear\u2014big-screen entertainment without the complexity. Whether you\u2019re setting up a dedicated home cinema or simply looking for a more flexible way to watch your favourite content, Roku TV Smart Projectors promise a straightforward, accessible solution.<\/p>\n<p data-start=\"7301\" data-end=\"7519\" data-is-last-node=\"\" data-is-only-node=\"\">If Roku can deliver the same level of polish and reliability that has made its streaming platform so popular, this could mark the beginning of a significant shift in how people think about home entertainment in the UK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >Roku is expanding its footprint in the UK in a big way, officially stepping beyond streaming sticks and televisions to enter the smart projector market. The company\u2014already the leading TV streaming platform across North America\u2014has announced the arrival of Roku TV Smart Projectors in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17,2,58],"tags":[81],"class_list":["post-104","post","type-post","status-publish","format-standard","hentry","category-gadgets","category-news","category-projectors-reviews","tag-roku"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=104"}],"version-history":[{"count":0,"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/104\/revisions"}],"wp:attachment":[{"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}