{"id":172,"date":"2026-02-06T18:00:55","date_gmt":"2026-02-06T18:00:55","guid":{"rendered":"https:\/\/technewscentury.co.uk\/?p=172"},"modified":"2026-02-06T18:00:55","modified_gmt":"2026-02-06T18:00:55","slug":"how-tcl-is-powering-team-gb-beyond-training","status":"publish","type":"post","link":"https:\/\/technewscentury.co.uk\/2026\/02\/06\/how-tcl-is-powering-team-gb-beyond-training\/","title":{"rendered":"How TCL Is Powering Team GB Beyond Training"},"content":{"rendered":"

As Team GB\u2019s winter athletes enter the final, high-pressure phase of preparation for the Olympic Winter Games Milano Cortina 2026, global technology brand TCL has launched In My Zone<\/em> \u2014 its first major athlete-led content campaign in the UK.<\/p>\n

Rather than leaning on traditional sponsorship tropes, the campaign aims to pull fans closer to the everyday reality of elite winter sport, offering an unfiltered look at how technology fits into the lives of Britain\u2019s top athletes \u2014 both inside and outside training.<\/p>\n

TCL, the world\u2019s No.1 Ultra-large Mini LED TV brand and an Official Olympic Partner, positions the campaign around a simple idea: peak performance isn\u2019t just built on the ice, track or curling sheet. It\u2019s shaped at home, in moments of analysis, recovery, downtime and family life \u2014 and that\u2019s where technology plays a crucial supporting role.<\/p>\n

\"TCL
Team GB Bruce Moust<\/figcaption><\/figure>\n

Real Athletes, Real Life, Real Tech<\/h3>\n

In My Zone<\/em> is built around short-form, athlete-created social content that focuses on authenticity over polish. Across the series, Team GB athletes show how TCL\u2019s premium QD-Mini LED TVs, soundbars and home entertainment products are woven into their daily routines.<\/p>\n

That includes everything from reviewing track footage and running self-coaching sessions, to gaming as a mental reset, unwinding with music after training, or settling in for family movie nights during recovery days. The result is a more relatable portrait of elite athletes \u2014 not just as competitors, but as people managing pressure, balance and wellbeing.<\/p>\n

Each athlete also offers their own interpretation of what it means to be \u201cIn My Zone\u201d.<\/p>\n

Team GB bobsleigh pilot Adele Nicoll highlights the importance of confidence and preparation, explaining how technology helps her visualise success before competition:<\/p>\n

\n

\u201cBeing In My Zone means I am 100% confident and focused on what I need to do. My TCL TV allows me to look over all of the track videos online so that I am really confident when I am standing on that block, ready to compete, what it is exactly that I need to be doing.\u201d<\/p>\n<\/blockquote>\n

For Team GB curler and reigning world champion Bruce Mouat, control and recovery are key \u2014 and switching off is just as important as switching on:<\/p>\n

\n

\u201cBeing In My Zone for me is controlling all the controllables, making sure that I have everything in place to perform at my best when it comes to crunch moments. TCL helps take me out of the zone by letting me unwind at home \u2014 watching movies, TV shows or blaring music as loud as possible. It helps me reset after a stressful day of training.\u201d<\/p>\n<\/blockquote>\n

Technology That Supports Performance \u2014 and the Moments Between<\/h3>\n

At the heart of the campaign is TCL\u2019s award-winning television lineup, including the Premium QD-Mini LED 144Hz C7K and C6K series, alongside its soundbar range. Rather than focusing purely on specs, the content shows how these products support both marginal performance gains and everyday comfort.<\/p>\n

The campaign is structured around five core content themes designed to reflect the full athlete experience. These include:<\/p>\n

    \n
  • \n

    Replay + React<\/strong>, where athletes break down their own competition footage<\/p>\n<\/li>\n

  • \n

    Game On<\/strong>, exploring gaming as a tool for mental agility and recovery<\/p>\n<\/li>\n

  • \n

    Wellness and recovery routines<\/strong>, highlighting the role of rest<\/p>\n<\/li>\n

  • \n

    Training hacks and preparation rituals<\/strong><\/p>\n<\/li>\n

  • \n

    Family time and downtime<\/strong>, revealing life beyond the podium<\/p>\n<\/li>\n<\/ul>\n

    Together, they underline a broader message: success at the highest level is built on consistency, balance and the ability to recover \u2014 not just relentless training.<\/p>\n

    A Broader Olympic Story<\/h3>\n

    Diana Fan, Marketing Manager at TCL UK, says the campaign reflects the brand\u2019s wider Olympic philosophy:<\/p>\n

    \n

    \u201cAs a Worldwide Olympic Partner, TCL is honoured to work with Team GB \u2014 a symbol of sporting excellence and national pride. Our mission to \u2018Inspire Greatness\u2019 aligns perfectly with Team GB\u2019s values. Through In My Zone<\/em>, we\u2019re going beyond traditional sponsorship to show how our technology genuinely supports athletes \u2014 from analysing split-second decisions that win medals, to the downtime that protects their wellbeing.\u201d<\/p>\n<\/blockquote>\n

    The British Olympic Association echoes that sentiment, emphasising the importance of telling the full athlete story as Milano Cortina approaches.<\/p>\n

    Tim Ellerton, Chief Commercial Officer at the BOA, commented:<\/p>\n

    \n

    \u201cWe\u2019re delighted to see this campaign go live on the eve of Milano Cortina 2026 as we encourage fans across the nation to get behind our athletes. At Team GB, we\u2019re committed to shining a light on every part of the athlete journey, and this campaign with TCL plays an important role in showing how preparation and recovery go hand in hand on the road to an Olympic Games.\u201d<\/p>\n<\/blockquote>\n

    Rolling Out Ahead of Milano Cortina 2026<\/h3>\n

    In My Zone<\/em> content begins rolling out from 6th February 2025 across athlete social channels, TCL UK platforms and Team GB\u2019s digital outlets. The campaign will continue through the Olympic build-up and into early 2026, offering fans a sustained, behind-the-scenes look at how Britain\u2019s winter athletes prepare for the biggest stage in sport.<\/p>\n","protected":false},"excerpt":{"rendered":"

    As Team GB\u2019s winter athletes enter the final, high-pressure phase of preparation for the Olympic Winter Games Milano Cortina 2026, global technology brand TCL has launched In My Zone \u2014 its first major athlete-led content campaign in the UK. Rather than leaning on traditional sponsorship […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17,2,30],"tags":[51,250,251],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-gadgets","category-news","category-tv","tag-tcl","tag-team-gb","tag-winter-olympic"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":0,"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"wp:attachment":[{"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}