{"id":342,"date":"2025-02-21T13:00:11","date_gmt":"2025-02-21T13:00:11","guid":{"rendered":"https:\/\/technewscentury.co.uk\/?p=342"},"modified":"2025-02-21T13:00:11","modified_gmt":"2025-02-21T13:00:11","slug":"honors-ai-upscale-technology-revives-old-traffords-1910-glory","status":"publish","type":"post","link":"https:\/\/technewscentury.co.uk\/2025\/02\/21\/honors-ai-upscale-technology-revives-old-traffords-1910-glory\/","title":{"rendered":"HONOR&#8217;s AI Upscale Technology Revives Old Trafford&#8217;s 1910 Glory"},"content":{"rendered":"<p data-sourcepos=\"3:1-3:453\">Imagine witnessing the inaugural match at the &#8220;Theatre of Dreams&#8221; as if you were there in 1910. Thanks to HONOR&#8217;s groundbreaking AI Upscale technology, powered by the Snapdragon 8 Elite, this vision is now a reality. Lost details are brought back to life, offering modern fans a crystal-clear glimpse into the atmosphere of that historic day. This remarkable achievement celebrates 115 years of Old Trafford, bridging the gap between past and present.<\/p>\n<p data-sourcepos=\"3:1-3:453\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-19151 aligncenter\" title=\"Image 1\" src=\"https:\/\/i0.wp.com\/technewscentury.co.uk\/wp-content\/uploads\/2025\/02\/Image-1.jpg?resize=652%2C366&#038;ssl=1\" alt=\"Image 1\" width=\"652\" height=\"366\" \/><\/p>\n<p data-sourcepos=\"5:1-5:431\">&#8220;Old Trafford is a symbol of tradition and excellence, and we&#8217;re thrilled that our AI technology can play a role in preserving its legacy,&#8221; says Wei Luo, Chief Imaging Architect at HONOR. &#8220;The HONOR Magic7 Pro&#8217;s AI Upscale isn&#8217;t just about improving photos; it&#8217;s about connecting people with magic moments from the past. We believe AI can be a powerful tool for preserving cultural heritage, and this content is a perfect example.&#8221;<\/p>\n<p data-sourcepos=\"5:1-5:431\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-19152 aligncenter\" title=\"Image 2\" src=\"https:\/\/i0.wp.com\/technewscentury.co.uk\/wp-content\/uploads\/2025\/02\/Image-2.jpg?resize=725%2C408&#038;ssl=1\" alt=\"Image 2\" width=\"725\" height=\"408\" \/><\/p>\n<p data-sourcepos=\"7:1-7:303\">This project highlights the potential of AI in historical preservation, allowing fans to experience the rich history of Old Trafford in a whole new light. The collaboration between HONOR and Qualcomm Technologies, through Qualcomm&#8217;s sponsorship of Manchester United, has made this restoration possible.<\/p>\n<p data-sourcepos=\"7:1-7:303\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-19153 aligncenter\" title=\"Image 3\" src=\"https:\/\/i0.wp.com\/technewscentury.co.uk\/wp-content\/uploads\/2025\/02\/Image-3.jpg?resize=735%2C413&#038;ssl=1\" alt=\"Image 3\" width=\"735\" height=\"413\" \/><\/p>\n<p data-sourcepos=\"9:1-9:589\">Judd Heape, vice president, of product management, at Qualcomm Technologies, Inc., adds, &#8220;It&#8217;s fantastic to see this technology bring Manchester United\u2019s illustrious history to life. Our advanced AI ISP enables powerful, AI-driven photography features that make it easy for users to capture and preserve life\u2019s most memorable moments.<\/p>\n<p data-sourcepos=\"9:1-9:589\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-19155 aligncenter\" title=\"Image 5\" src=\"https:\/\/i0.wp.com\/technewscentury.co.uk\/wp-content\/uploads\/2025\/02\/Image-5.jpg?resize=696%2C392&#038;ssl=1\" alt=\"Image 5\" width=\"696\" height=\"392\" \/><\/p>\n<p data-sourcepos=\"9:1-9:589\">Our collaborations with HONOR and Manchester United powerfully demonstrate how on-device generative AI features enable the camera systems on the HONOR Magic7 Pro to deliver ultra-clear portrait photography so Manchester United fans can enjoy around the world.\u201d<\/p>\n<p data-sourcepos=\"9:1-9:589\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-19154 aligncenter\" title=\"Image 4\" src=\"https:\/\/i0.wp.com\/technewscentury.co.uk\/wp-content\/uploads\/2025\/02\/Image-4.jpg?resize=655%2C367&#038;ssl=1\" alt=\"Image 4\" width=\"655\" height=\"367\" \/><\/p>\n<p data-sourcepos=\"11:1-11:209\">This initiative showcases the power of on-device generative AI, enabling the HONOR Magic7 Pro&#8217;s camera system to produce stunningly clear images, bringing the past to life for Manchester United fans worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >Imagine witnessing the inaugural match at the &#8220;Theatre of Dreams&#8221; as if you were there in 1910. Thanks to HONOR&#8217;s groundbreaking AI Upscale technology, powered by the Snapdragon 8 Elite, this vision is now a reality. Lost details are brought back to life, offering modern [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[27,2],"tags":[8,422],"class_list":["post-342","post","type-post","status-publish","format-standard","hentry","category-ai","category-news","tag-honor","tag-manchester-united"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/posts\/342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/comments?post=342"}],"version-history":[{"count":0,"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/posts\/342\/revisions"}],"wp:attachment":[{"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/media?parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/categories?post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewscentury.co.uk\/wp-json\/wp\/v2\/tags?post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}