{"id":57,"date":"2026-06-29T17:10:03","date_gmt":"2026-06-29T17:10:03","guid":{"rendered":"https:\/\/technewscentury.co.uk\/?p=57"},"modified":"2026-06-29T17:10:03","modified_gmt":"2026-06-29T17:10:03","slug":"secretlab-named-official-chair-partner-for-75m-esports-world-cup-2026","status":"publish","type":"post","link":"https:\/\/technewscentury.co.uk\/?p=57","title":{"rendered":"Secretlab Named Official Chair Partner for $75M Esports World Cup 2026"},"content":{"rendered":"<p data-path-to-node=\"3\"><span style=\"font-size: 12pt\">The <b data-path-to-node=\"3\" data-index-in-node=\"4\">Esports Foundation (EF)<\/b> has officially locked in its seating arrangements for the biggest event on the competitive gaming calendar. <a href=\"https:\/\/secretlab.co\/\" target=\"_blank\" rel=\"noopener\"><b data-path-to-node=\"3\" data-index-in-node=\"136\">Secretlab<\/b><\/a>, the global titan in ergonomic gaming chairs, is returning as the <b data-path-to-node=\"3\" data-index-in-node=\"212\">Official Gaming Chair Partner<\/b> for the highly anticipated <a href=\"https:\/\/esportsworldcup.com\/\" target=\"_blank\" rel=\"noopener\"><b data-path-to-node=\"3\" data-index-in-node=\"269\">Esports World Cup 2026 (EWC)<\/b><\/a>.<\/span><\/p>\n<p data-path-to-node=\"4\"><span style=\"font-size: 12pt\">This summer, the EWC is packing its bags and heading to <b data-path-to-node=\"4\" data-index-in-node=\"56\">Paris, France<\/b>, from <strong>6th<\/strong> <b data-path-to-node=\"4\" data-index-in-node=\"76\">July to 23rd August<\/b>. With a staggering, record-breaking <b data-path-to-node=\"4\" data-index-in-node=\"132\">$75 million+ prize pool<\/b> on the line, more than 2,000 elite players and 200 elite Clubs from over 100 countries will be battling it out across 24 games and 25 tournaments. And every single one of them will be backed by elite-tier lumbar support.<\/span><\/p>\n<p data-path-to-node=\"4\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-24268 aligncenter\" title=\"16x9 SECRETLAB PRESS EN\" src=\"https:\/\/i0.wp.com\/technewscentury.co.uk\/wp-content\/uploads\/2026\/06\/16x9-SECRETLAB-PRESS-EN-1024x576.jpg?resize=741%2C417&#038;ssl=1\" alt=\"16x9 SECRETLAB PRESS EN\" width=\"741\" height=\"417\" \/><\/p>\n<h2 data-path-to-node=\"6\"><span style=\"font-size: 12pt\">Powering Over 2,000 Players with the TITAN Evo<\/span><\/h2>\n<p data-path-to-node=\"7\"><span style=\"font-size: 12pt\">When you\u2019re competing for life-changing money, the last thing you want to worry about is lower back pain. Secretlab is stepping up to equip all competition stages with a custom-designed <b data-path-to-node=\"7\" data-index-in-node=\"186\">Secretlab TITAN Evo Esports World Cup Edition<\/b>.<\/span><\/p>\n<p data-path-to-node=\"8\"><span style=\"font-size: 12pt\">But the support doesn&#8217;t stop when players step off the main stage. Secretlab will also fully outfit:<\/span><\/p>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><span style=\"font-size: 12pt\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Player Practice Areas:<\/b> Where the gruelling hours of strategy and warm-ups happen.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><span style=\"font-size: 12pt\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Player Facilities:<\/b> Ensuring pros can relax and recover between intense brackets.<\/span><\/p>\n<\/li>\n<\/ul>\n<blockquote data-path-to-node=\"10\">\n<p data-path-to-node=\"10,0\"><span style=\"font-size: 12pt\"><b data-path-to-node=\"10,0\" data-index-in-node=\"0\">The Science of the Sit:<\/b> Designed entirely in-house and rooted deeply in ergonomic science, the Secretlab TITAN Evo is engineered to promote natural posture changes and movement. By actively relieving physical strain, it allows pro players to maintain hyper-focus and peak performance during marathon gaming sessions.<\/span><\/p>\n<\/blockquote>\n<p data-path-to-node=\"10,0\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-24267 aligncenter\" title=\"EWC Secret Lab photo 5\" src=\"https:\/\/i0.wp.com\/technewscentury.co.uk\/wp-content\/uploads\/2026\/06\/EWC_Secret-Lab_photo_5.jpg?resize=807%2C538&#038;ssl=1\" alt=\"EWC Secret Lab photo 5\" width=\"807\" height=\"538\" \/><\/p>\n<h3 data-path-to-node=\"11\"><span style=\"font-size: 12pt\">Why Seating Matters to the Bottom Line<\/span><\/h3>\n<p data-path-to-node=\"12\"><span style=\"font-size: 12pt\">Mohammed Al Nimer, Chief Commercial Officer at the Esports Foundation, highlighted just how crucial this partnership is for the tournament&#8217;s ecosystem:<\/span><\/p>\n<p data-path-to-node=\"13\"><span style=\"font-size: 12pt\"><i data-path-to-node=\"13\" data-index-in-node=\"0\">\u201cWe look forward to continuing our partnership with Secretlab, whose high-performance design helps elevate every aspect of the player experience. Secretlab provides the support necessary for players to compete at their best, ensuring that the competition on stage and on the screen is of the highest quality. When this happens, everyone, including the players, fans, Clubs, and partners, all benefit.\u201d<\/i><\/span><\/p>\n<h2 data-path-to-node=\"15\"><span style=\"font-size: 12pt\">Building on Two Years of Legendary Moments<\/span><\/h2>\n<p data-path-to-node=\"16\"><span style=\"font-size: 12pt\">This renewal isn&#8217;t a new experiment; it\u2019s the continuation of a highly successful two-year collaboration that started back at <a href=\"https:\/\/esportsworldcup.com\/en\" target=\"_blank\" rel=\"noopener\">EWC<\/a> 2024. Secretlab chairs have already been front and centre for some of the biggest moments in esports history.<\/span><\/p>\n<p data-path-to-node=\"17\"><span style=\"font-size: 12pt\">If you&#8217;ve been watching the EWC over the last couple of years, you&#8217;ve definitely seen <a href=\"https:\/\/secretlab.co\/\" target=\"_blank\" rel=\"noopener\">Secretlab<\/a> in action:<\/span><\/p>\n<table data-path-to-node=\"18\">\n<thead>\n<tr>\n<td><span style=\"font-size: 12pt\"><strong>Iconic EWC Moments &amp; Locations<\/strong><\/span><\/td>\n<td><span style=\"font-size: 12pt\"><strong>Secretlab&#8217;s Role<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt\" data-path-to-node=\"18,1,0,0\"><b data-path-to-node=\"18,1,0,0\" data-index-in-node=\"0\">The Star-Studded Showmatches<\/b><\/span><\/td>\n<td><span style=\"font-size: 12pt\" data-path-to-node=\"18,1,1,0\">Seating legends during the iconic Ronaldo vs. Kak\u00e1 <i data-path-to-node=\"18,1,1,0\" data-index-in-node=\"51\">EA FC<\/i> Showmatch.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt\" data-path-to-node=\"18,2,0,0\"><b data-path-to-node=\"18,2,0,0\" data-index-in-node=\"0\">The Main Stages<\/b><\/span><\/td>\n<td><span style=\"font-size: 12pt\" data-path-to-node=\"18,2,1,0\">Featured across the historic, sold-out <i data-path-to-node=\"18,2,1,0\" data-index-in-node=\"39\">Counter-Strike 2<\/i> Finals.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt\" data-path-to-node=\"18,3,0,0\"><b data-path-to-node=\"18,3,0,0\" data-index-in-node=\"0\">The Arenas<\/b><\/span><\/td>\n<td><span style=\"font-size: 12pt\" data-path-to-node=\"18,3,1,0\">Dominated the stc Arena, Qiddiya Arena, and Amazon Arena.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt\" data-path-to-node=\"18,4,0,0\"><b data-path-to-node=\"18,4,0,0\" data-index-in-node=\"0\">Media &amp; Content<\/b><\/span><\/td>\n<td><span style=\"font-size: 12pt\" data-path-to-node=\"18,4,1,0\">Powering the <i data-path-to-node=\"18,4,1,0\" data-index-in-node=\"13\">New Global Sport Conference<\/i> podcast studio, interview spaces, and the dedicated <i data-path-to-node=\"18,4,1,0\" data-index-in-node=\"93\">&#8220;Secret Time with Secretlab&#8221;<\/i> broadcast segment.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt\" data-path-to-node=\"18,5,0,0\"><b data-path-to-node=\"18,5,0,0\" data-index-in-node=\"0\">Royal Approvals<\/b><\/span><\/td>\n<td><span style=\"font-size: 12pt\" data-path-to-node=\"18,5,1,0\">Featured during the official visit of HRH The Prince of Wales to the SEF Arena in Riyadh in February 2026.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-24266 aligncenter\" title=\"EWC Secret Lab photo 2\" src=\"https:\/\/i0.wp.com\/technewscentury.co.uk\/wp-content\/uploads\/2026\/06\/EWC_Secret-Lab_photo_2-1024x682.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"EWC Secret Lab photo 2\" width=\"1024\" height=\"682\" \/><\/p>\n<p>In esports, hardware discussions usually revolve around GPUs, 540Hz monitors, and ultra-lightweight mice. But comfort is a performance metric. A player shifting uncomfortably in a sub-par chair is a player missing a crucial headshot or flubbing a macro.<\/p>\n<p>By standardising the tournament with the TITAN Evo, the EWC ensures a level playing field where competitive integrity is maintained and physical fatigue is minimised. Furthermore, the custom EWC Edition chairs are bound to be a visual treat for hardware enthusiasts and fans watching the broadcasts worldwide.<\/p>\n<p>As the esports world descends on Paris this July, Secretlab is proving once again that to sit on the throne of competitive gaming, you need the right chair.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >The Esports Foundation (EF) has officially locked in its seating arrangements for the biggest event on the competitive gaming calendar. Secretlab, the global titan in ergonomic gaming chairs, is returning as the Official Gaming Chair Partner for the highly anticipated Esports World Cup 2026 (EWC). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,2],"tags":[125,127,129],"class_list":["post-57","post","type-post","status-publish","format-standard","hentry","category-gaming","category-news","tag-esports-world-cup","tag-ewc","tag-secretlab"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57"}],"version-history":[{"count":0,"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/57\/revisions"}],"wp:attachment":[{"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewscentury.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}