Nothing last night revealed the design of its first smartphone, phone (1), to a private audience during Art Basel in Switzerland. This is the first time anyone in the world has seen the highly anticipated phone (1) in person.
Starting 21st June at 14:00 BST, the first 100 serialised units will be auctioned on StockX, the global platform for trading and consuming current culture.
“For years now, it felt like all the artists had left the industry. All we’re left with are cold, unexciting and derivative products. It was time for a fresh take.” said Carl Pei, CEO and Co-founder of Nothing. “phone (1) was designed out of instinct, making a product for ourselves and more importantly that we would be proud to share with our loved ones. Can’t wait for people to start experiencing it.”
Nothing phone (1) features a transparent back with a unique mechanical design composed of over 400 components. Inspiration was taken from artists like Massimo Vignelli who designed New York’s subway map and made a complex system look like art. Its 100% recycled aluminium frame makes it light and robust, while over 50% of the phone’s plastic components are made with bio-based or post-consumer recycled materials – an industry-leading percentage.
Nothing has teamed up with the global platform for trading and consuming current culture StockX to auction the first 100 serialised units of phone (1) via DropX, a direct-to-consumer product release method designed for brands and creatives to release new and exclusive products to StockX’s global audience. An opportunity for people to own a piece of Nothing’s history, the 48-hour auction will be live from 21st June 2022 from 14:00 BST to 23rd June at 13:59 BST on StockX.com. All proceeds will go towards a community-managed fund.
In 2021, the two companies teamed up to auction the first 100 units of Nothing’s debut device ear (1), where the first engraved unit sold for over 10x the retail price. Since then, over half a million ear (1) units have been sold on nothing.tech and retail partners like KITH, Net-a-Porter, HBX and Selfridges.
“Nothing is a disruptive brand at the forefront of current culture. Our shared commitment to removing barriers and driving innovation is at the core of our continued collaboration,” said Deena Bahri, StockX’s chief marketing officer. “At StockX, we aim to empower everyone to connect to culture through their passions. Partnerships like this provide our customers exclusive access to products that are not only tech-forward but also designed with self-expression in mind.”