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POCO has just announced the global launch of the POCO F4, the latest device with the best-in-class chipset that delivers powerful performance while remaining budget-friendly.

POCO F4 offers all the strengths of a flagship smartphone with extremely efficient power consumption. Powered by the Snapdragon 870 flagship processor, POCO F4 brings to the table the brand’s highest frequency prime core yet.

“POCO’s flagship products have always required best-in-class performance on all fronts, and as we present POCO F4, we’re confident that we’ve achieved just that. We are excited to venture forward with the Snapdragon 870 and MediaTek Dimensity 8100 chipsets,” said Angus Ng, Head of Product Marketing at POCO Global. “Meeting the highest standards for top-quality entertainment while maintaining competitive affordability, this is the approach that embodies the POCO flagship experience.”

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POCO F4: Extremely Powerful with All the Strengths 

POCO F4 is equipped with the Snapdragon 870 flagship chipset and features a 7nm processor with 5G support [1]. The device has POCO’s highest frequency prime core running at 3.2GHz. POCO F4’s processing power offers shortened app loading times, supporting high graphic games and a smooth scrolling experience on web pages and apps. High-level performance is sustained with its 3,112mm² super big vapour chamber by upgrading to LiquidCool Technology 2.0. POCO F4’s flagship-level LPDDR5 RAM and UFS 3.1 ROM enable faster data access, great for multitasking between demanding applications.

POCO F4 is the thinnest model in the POCO lineup to date. The device boasts a 6.67″ E4 AMOLED screen and an ultra-tiny 2.76mm DotDisplay, one of the tiniest in the industry. The flagship-level display features a 120Hz refresh rate and a 360Hz touch sampling rate for lower response latency. With a screen peak brightness of 1,300 nits, POCO F4 ensures every moment is displayed at its ideal value for detail and contrast. Dual speakers, verified with Dolby Atmos, add to the immersive experience by delivering dynamic and crystal-clear sound. Its immersive user experience and high-performance functionality make it the most cost-effective device in terms of offering across-the-board strength in the flagship segment.

POCO F4’s triple rear camera setup features the first-ever addition of optical image stabilization (OIS) on the device’s 64MP main camera. This delivers clear and sharp photos even in low light, for near-perfect digital replicas of the moments captured. Accompanying the 64MP main camera is an 8MP ultra-wide camera and a 2MP macro camera. Together, this triple array captures even the finest details. POCO F4’s 4K-equipped camera setup comes with tons of fun and convenient features, including Panoramic Selfie Mode, Night Mode, AI Skyscaping 4.0 and AI Erase 2.0.

POCO F4 comes with a 4,500mAh (typ) battery and 67W turbo charging, taking only 38 minutes to charge up to 100%. With a fully charged battery, it offers strength in duration with up to 10 hours of gaming, 21 hours of video playback and 119 hours of music playback. The device utilizes Middle Middle Tab (MMT) technology, a method of fast charging that circuits electric currents into two split directions for improved charging speed and stability.

True to the nature of this device with all its strengths, POCO adds one more service to the POCO F4. Users can enjoy the premium after-sales service, which offers a one-time free screen repair service during the first 6 months after purchase.

Product Availability 

POCO F4 will come in three colours: Night Black, Moonlight Silver, and Nebula Green. It will also be available in two variants: 6GB+128GB and 8GB+256GB.

6GB+128GB: Recommended retail price at £379 via official e-commerce channels.

8GB+256GB: Recommended retail price at £429 via official e-commerce channels.

POCO F4 will be available for purchase at an early bird price of £279, and £329 respectively from 12 pm on 27th June to 1 pm on 2nd July via leading e-commerce platforms.

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