Xiaomi has kicked off its annual Mi Fan Festival (MFF 2020). This year’s theme is “Live smart, buy smart”, encouraging people worldwide to embrace smart living by enjoying smart technologies in their daily lives. As a key part of the annual event, Xiaomi also announced the special MFF online sales globally. Starting from April 7 to April 10, the four-day mega sales campaign will offer amazing deals on Xiaomi’s latest smartphones and IoT products.

This is the 10th year since Xiaomi was founded on April 6, 2010. Within a decade, Xiaomi became the world’s youngest Fortune Global 500 company and the world’s fourth-largest smartphone brand. In 2019, Xiaomi achieved solid growth across all business segments, with total revenue exceeding RMB200 billion for the first time, up 17.7%. Since 2011, Xiaomi has held the Mi Fan Festival around April 6 to offer large sales as a way to show gratitude to Mi Fans for their trust and support.

Sales include the latest Mi Note 10 and Mi Note 10 Pro:

• Mi Note 10 (6GB+128GB) will be priced at £369 [original price: £459]. And, using coupon code: MFF50, customers can get a further £50 discount.
• Mi Note 10 Pro (8GB+256GB) will be priced at £459 [the original price is £549]. And, using coupon code MFF80, customers can get a further £80 discount.

“Facing the current COVID-19 situation worldwide, Xiaomi prioritizes the health and safety of the general public, that’s why we are shifting our focus to e-commerce. During this year’s Mi Fan Festival, Xiaomi has collaborated with a total of 44 overseas e-commerce platforms. We sincerely hope everyone is still able to access our amazing products with honest prices when staying at home,” said Shou Zi Chew, President of International and CFO of Xiaomi.

New products, amazing discounts 

During the MFF 2020, Xiaomi will offer exciting new products and amazing discounts. Xiaomi’s latest Mi Note 10 / Mi Note 10 Pro will be available on mi.com/uk at the discounts up to 20%.

Mi Note 10 is available in Three colours, Glacier White, Aurora Green and Midnight Black, in 6GB+128GB priced at £369, the original price is £459. Using coupon code: MFF50, you can get a further £50 discount. Meanwhile, Mi Note 10 Pro in 8GB+256GB will be priced at £459, the original price is £549. Using coupon code MFF80, you can get a further £80 discount.

Redmi Note 8 Pro has two variants 6GB+64GB and 6GB+128GB, in Pearl White, Forest Green, Mineral Grey and Dark Blue, at £149 and £179. Redmi Note 8T 4GB+64GB in black will be priced at £129. Redmi 8 has two variants 3GB+32GB and 4GB+64GB, in Onyx Black, Ruby Red and Sapphire Blue, at £99 and £109.

There will be three coupon codes you can use: MFF20, £20 off when you spend £200 or more; MFF50, £50 off when you spend £300 or more; MFF80, £80 off when you spend £400 or more.

What’s more, when you purchase any smartphone on the event page (https://event.mi.com/uk/mff2020/sales) during April 1st and April 9th, you can get Mi Smart Band 4 at only £9.99 (the original price is £34.99) when you check out.

Fun activities, full of surprises

During the Mi Fan Festival 2020, Xiaomi has also prepared a variety of online sales games via its official e-commerce platform mi.com for global Mi Fans. From April 1st to 9th, you can visit mi.com/uk and participate in the “Daily Surprises” activity to receive rich rewards every day through the Mi Fan Festival event page (https://event.mi.com/uk/mff2020/sales).

“More likes, more discounts” is an activity that requires Mi Fans to work together to thumb up for their favourite products, from April 1st to 6th. And the open sale starts from April 7th till April 9th. The more “likes” a product gets, the lower the price level Xiaomi offers. It’s time to call your friends and click “like” on your favourite product together!