Today OnePlus announced the expansion of its smartphone portfolio with a new product line, with the much leaked OnePlus Nord. After more than six years focused on creating flagship smartphones, OnePlus Nord will be the company’s first smartphone product line that will make the premium OnePlus experience accessible to more users.

OnePlus Nord follows OnePlus’ new global business strategy, which includes introducing new products at more affordable price segments. The new product line also addresses feedback from OnePlus’ growing community of users, who have shown a strong desire for a more affordable smartphone that incorporates OnePlus’ flagship-level product and user experience standards.

Pete Lau, Founder and CEO of OnePlus, said, “Launching the OnePlus Nord product line marks the beginning of an exciting new chapter for OnePlus. The ‘Never Settle’ spirit is centred around sharing the best technology and products with the world, but it is also about challenging ourselves and going beyond our comfort zone. We are immensely proud of our flagship products and will continue to create more tech-leading flagships for our users. Now we are excited to share the OnePlus experience with even more users around the world through this new product line.”

The first device under the OnePlus Nord line will be available in Europe and India. A select number of users in North America will also get a chance to experience the new device through a highly limited beta program after launch.

OnePlus is also releasing a four-part video series documenting the journey to launch the OnePlus Nord product line, with part one now live on the official OnePlus Nord Instagram account (@oneplus.nord).

Stay tuned to the Insta account for more updates and availability details.