Toshiba TV has announced its all-new flagship Alexa built-in model, the 4K HDR UK4B, is available from Argos in 43-inch, 50-inch and 58-inch screen sizes. The new Toshiba model offers a great value 4K HDR experience, powered by Toshiba TV’s TRU Picture Engine, plus Dolby Vision, Dolby Atmos and Sound by Onkyo.

Great value 4K HDR in a sleek design

The UK4B offers a range of cutting-edge technology and exceptional value. The 4K HDR Screen is all housed in a sleek, premium frameless design, keeping the focus on the incredible big-screen moments and offering a contemporary stylish finish which will be the pride of place in your living room this year.

Alexa built-in 

With voice control, powered by Alexa, built-in, the UK4B can become the heart of your smart home, with an embedded microphone in the TV’s bezel opening up an entire world of smart features to explore. Whether you’re getting the latest news and sports results, controlling smart home technology, setting up smart re-orders on Amazon, or even just simple commands like changing the volume without having to search for the remote, simply ask Alexa.

Toshiba TV’s TRU Picture Engine

Toshiba TV’s TRU Picture Engine powers the UK4B’s performance, enhancing the viewing experience with upscaling and smoother, more detailed images.

Made up of three powerful image processing technologies, TRU Micro Dimming, TRU Flow and TRU Resolution, the TRU Picture Engine offers a true-to-life viewing experience:

• TRU Micro Dimming technology gives the Toshiba TV range dynamic contrast performance, offering deep blacks, impressive contrast, and perfect detail across dark and bright scenes
• TRU Resolution powerful upscaling means non-4K content is displayed with perfect clarity and precision, so it always looks its incredible best
• TRU Flow smooth motion technology is ideal for sports fans when the action comes thick and fast the powerful MEMC technology removes the judder effect and produces a smooth, crisp image

Dolby Vision, Dolby Atmos and Sound by Onkyo

Picture and sound quality on the UK4B are further enhanced with Dolby Vision and Dolby Atmos technology. Dolby Vision transforms your TV experience with ultra-vivid picture quality. When compared to a standard picture, Dolby Vision can deliver colours that are up to 40 times brighter, and blacks that are 10 times darker.

Dolby Atmos transports audiences from the ordinary into the extraordinary with breath-taking, dynamic audio that fills your room and flows around you. Combined with the UK4B’s integrated speakers, designed by Onkyo, Toshiba TV has everything you need for a cinematic sound experience at home.

Bart Kuijten, Commercial Director at Toshiba UK comments “With the UK4B, we’re making incredible 4K HDR TV and the latest in connected smart home technology available to everyone. Whether you want a sleek, near frameless design, voice control with Alexa or just simply access to all the latest streaming apps and Freeview Play – we have something for everyone.”

Easy and quick to navigate, Toshiba’s Linux-based operating system offers all the latest apps and streaming services in one easy to use platform. Tuck into all your Netflix, YouTube and Prime Video favourites or easily browse more than 20,000 hours of on-demand content from BBC iPlayer, ITV Hub, All 4, UKTV Play, CBS Catchup Channels UK, Horror Bites are all also available thanks to Freeview Play integration, including 85 live Freeview channels.