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XGIMI, the projector and laser TV manufacturer, is unveiling its cutting-edge 4K flagship product, the HORIZON Ultra, today. This groundbreaking device marks a significant milestone as the world’s first long-throw projector for at-home use equipped with Dolby Vision. Incorporating a pioneering hybrid laser and LED system, optics with hardware-level computing typically reserved for luxury projectors, low-latency gaming capabilities, and a sleek modern design, the HORIZON Ultra establishes an entirely new benchmark for home entertainment. You can now acquire the HORIZON Ultra for a remarkable £1749, offering unparalleled value for the most immersive and sought-after viewing experience available in today’s market.


Elevating Cinematic Excellence at Home XGIMI, once again, sets new standards within its category. The HORIZON Ultra brings cinematic excellence directly into your home as the sole 4K long-throw projector with Dolby Vision accessible to consumers.

Apollo Zhong, the founder and CEO of XGIMI, remarked, “The way we consume entertainment has undergone significant changes in recent years, with an increased emphasis on home streaming. Feedback from our global community of over 4 million customers has been instrumental in the development of the HORIZON Ultra, aimed at delivering high-end cinematic experiences to homes without compromise. This endeavour necessitated substantial innovation, and we are confident that the HORIZON Ultra will elevate home entertainment to extraordinary heights.”


Unprecedented Color Precision and Brilliance The HORIZON Ultra represents a milestone as the first XGIMI projector to incorporate the brand-new Laser-LED Dual-Light technology, a hybrid system that seamlessly integrates Laser and LED light sources. Traditional projectors have long relied on either lasers or LEDs, each having its shortcomings. XGIMI’s Dual Light system ingeniously combines the strengths of both technologies to create a continuous natural spectrum with an exceptionally wide colour gamut, dazzling brightness, and pinpoint colour accuracy. This groundbreaking system boasts 2300 ISO Lumens, making it XGIMI’s brightest display to date, signifying a remarkable 77% increase compared to its predecessor, the HORIZON Pro. With over 95.5% coverage of the DCI-P3 colour gamut and exceeding 99.9% coverage of the Rec.709 colour gamut, the HORIZON Ultra delivers impeccable film colour reproduction. An advanced colour accuracy calibration platform, tailored exclusively for the HORIZON Ultra, achieves an average colour accuracy of △E≈1 and carries certifications from two esteemed institutions: SGS in Switzerland and TÜV Süd Germany. The outcome is an unparalleled and visually pleasing viewing experience with crystal-clear imagery and no colour aberrations, surpassing conventional projectors in the same (and even higher) price range.


Intelligent Adaptation to the Environment XGIMI introduces Intelligent Screen Adaption Technology 3.0 (ISA 3.0) with the HORIZON Ultra, an upgraded software and hardware-level computing optics system previously reserved for cinema and luxury projector markets. Environmental conditions, including lighting, wall colours, curtains, and projector placement, significantly impact the performance of standard projectors. XGIMI’s new ISA 3.0 technology dynamically adjusts to the viewing environment through a combination of software and hardware, ensuring optimal picture quality at all times.


ISA 3.0 incorporates Dynamic Iris for brightness and contrast adjustments, a Dynamic Colour Adjustment Module, and an automatic optical zoom module, delivering uncompromised screen scaling capabilities. These three hardware enhancements create a precision optical processing system capable of real-time adjustments. For instance, ISA 3.0 enables dynamic modifications of brightness and colours, automatically optimizing viewing settings for both daytime and nighttime use by enhancing brightness during the day and accentuating colours at night. This groundbreaking technology places the consumer viewing experience at its core, building upon previous ISA iterations to ensure uninterrupted auto focus and keystone correction, eliminating the need for manual adjustments. ISA 3.0 introduces a novel Wall Colour Adaptation feature that automatically fine-tunes brightness and colours to match the wall colour it’s projecting onto. As with other XGIMI projectors, the HORIZON Ultra maintains enhanced eye protection, automatically dimming the brightness when detecting a moving object in front of the projector. This feature is especially valuable for households with small children or infants, safeguarding their eyes from undue strain.


The Preferred Projector for Gaming Enthusiasts The HORIZON Ultra introduces a brand-new gaming mode with professional-grade low latency (18 ms). It supports 4K at 60Hz, allowing hardcore gamers to experience fast refresh rates and minimal input lag, ensuring a smooth and responsive gaming experience. With the capability to project up to 200 inches of screen space, the HORIZON Ultra offers a clear and expansive image, enhancing the gaming experience for users seeking to elevate their gameplay.

Pricing and Availability The HORIZON Ultra is now available for purchase at the price of £1749 on both XGIMI.com and Amazon.