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Today Huawei has announced that the new Mate 40 Pro (RRP: £1099.99) is now available to pre-order in the UK, ahead of going on sale from 13th November. Pre-orders are available until 12th November from the Huawei Store, as well as selected operators/retailers including EE and Three. Customers who pre-order can get a free Huawei Sound X speaker (via redemption).

The Mate 40 Pro has the Mate Series DNA at its core. Over the last eight years, there have been 10 outstanding generations of Mate Series devices and now the latest flagship smartphones take Mate to new heights with the best technology in the industry. From powerful performance to unique user interactions, everything about the Huawei Mate 40 Pro has been fine-tuned to provide the most exciting smartphone experience possible. Huawei Mate 40 Pro incorporates the world’s first 5 nanometer 5G SoC, Ultra Vision Cine Camera system, and the iconic Space Ring Design, as well as a smarter, more attentive digital experience.

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Leap further ahead with the iconic Space Ring Design
Marrying iconic design with innovative technology, Huawei Mate 40 Pro is informed by the design principle that form manifests function. The uncompromised design of the Huawei 88° Horizon Display creates an immersive viewing experience in a compact package, while the silky curve also means the devices are comfortable to hold. The handset also offers IP 68 dust and water resistance, a choice of both virtual and physical volume controls, and enhanced mistouch prevention algorithms.

An object of sheer beauty, the Huawei Mate 40 Pro carries a small front camera cut-out, which is packed full of technology, with 3D Face Unlock, an Ultra Vision Selfie Camera, and Smart Gesture Control.

Leap further ahead with Kirin 9000 setting a new standard for performance

Powering the best Mate ever, the Kirin 9000 Series is fully equipped for 5G, capable of handling intensive computations and multi-tasking operations with ease. The Kirin 9000 is the most sophisticated 5nm 5G SoC available, delivering vastly improved performance and power efficiency over its predecessor. For the first time ever, the flagship 5G SoC has more than 15.3 billion transistors, making it the densest and most full-featured 5G SoC to date. The powerful CPU features a three-level power efficiency architecture with cores running at clock frequencies of up to 3.13GHz. Also integrated into the SoC is a 24-core Mali-G78 GPU, as well as an innovative NPU featuring two big cores and one tiny core, taking on-device AI to a new level.

The 24-core Mali-G78 GPU in Huawei Mate 40 Pro is the most powerful GPU ever seen on a Huawei device. This delivers advanced graphics performance and is complemented by an amazing audiovisual experience for immersive gaming. The 90Hz display works together with a 240Hz touch sampling rate for greater responsiveness and now provides haptic feedback to correspond with the visual experience. This entertainment set-up is completed with dual stereo speakers to create experiences with super bass stereo.

Leap further ahead with an all-round imaging system engineered to make photography simple
The camera system on the Huawei Mate 40 Pro has been co-engineered with Leica to provide the best camera solution possible and sees breakthrough upgrades to the ultra-wide-angle lens, powerful high-definition main camera, impressive telephoto camera, and more. With the Dual Cine Cameras and Dual Ultra Wide Cameras, users can capture amazing wide-angle videos and images from both the front and rear-facing cameras.

When it comes to cinematic videography, the Huawei Mate 40 Pro is unparalleled. The Dual Cine Cameras feature a 3:2 cinema-style shooting ratio sensor. Capturing high-quality footage is easier than ever with Steady Shot, while the XD Fusion HDR Video ensures balanced exposure, even when users are capturing with extreme lighting contrast. Other evolutions include Tracking Shot, while Story Creator allows for true cinematic effects. Background music, filters, and effects can also be added with ease. Not neglecting audio, it also features Audio Focus, Audio Zoom, and dual stereo speakers.

The Ultra Wide Cine Camera now offers an even wider field of view, as well as richer detail, improved low light performance, and distortion correction algorithms, allowing users to capture beautiful expansive landscapes, while the Super Sensing Wide Camera provides true high definition shots. Image quality has been further enhanced with Full Pixel Octa PD AutoFocus. Improved distortion correction targets the face, body, and limbs, making the ultra-wide angle lens useful in more scenarios than ever. Huawei Mate 40 Pro features a Periscope Telephoto Camera to support 10x hybrid zoom and 50x digital zoom.

The Ultra Vision Selfie Camera on the Huawei Mate 40 Pro takes selfies and videos to new heights with support for 4K capture and the option to shoot in one of three available fields of view, ranging from up close and personal to ultra-wide. Slow-Motion Selfie adds even more versatility to the front camera by letting users add a dramatic flair when documenting their fast-paced actions.

Leap further ahead with an all-new user experience
The Huawei Mate 40 Pro is set to revolutionize how consumers integrate smartphones into their lives with new user-centric features including Smart Gesture Control, which allows total hands-free control of your device. Simply hover your hand over the device to wake it up or navigate your phone by swiping left, right, up, and down. There is also an air press gesture for call answering.

A device that is always there for you, the all-new dynamic Eyes on Display can be activated at a glance, with fully customizable interactive displays hosting all the information you need from your phone. The ring of incoming calls can be reduced by making eye contact with your phone.

When it comes to privacy and security, the EMUI 11 operating system has always featured comprehensive security solutions to protect Huawei device users. The Trusted Execution Environment operating system is CC EAL5+ certified, which is the highest certification level for commercialized security microkernel. EMUI 11 also comes with new privacy features. When transferring images, users can easily purge sensitive personal data such as location, time, and device details from the file before it is sent.

The Huawei Mate 40 Pro comes equipped with the innovative Huawei Mobile Services (HMS), bringing users a smarter, richer, more convenient, and secure smartphone experience. During the launch, Huawei also unveiled new apps available for global Huawei users, including Petal Search, a search engine with support for multiple types of searches; Petal Maps, a map app that utilizes the Huawei Mate 40 Pro’s gesture control feature; and Huawei Docs, a unified word document service. These apps come together to lead the way towards a better digital life for the 700 million Huawei device users worldwide.

The Huawei Mate 40 Pro is the No. 1 smartphone camera available worldwide, after being awarded the highest smartphone camera rating ever by DXOMARK, the leading source of independent audio and image quality measurements and ratings for smartphone, camera, and lens.

With an overall score of 136 points, the Huawei Mate 40 Pro is recognized as a dynamic range monster with 140 points awarded for Photo, 116 for Video, and 88 for Zoom (Tele & Wide). The handset has also achieved the No 1 position globally for the Selfie Camera with 104 points.

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