Everyday creativity is on the rise as the UK is finding more time to pursue new hobbies with 55% of people now more creative with their time than they were before lockdown and at unexpected times of the day thanks to the increase in working from home and a shift in work/life balance.
The Nocturnal Creators research, by mobile and technology company OPPO UK, reveals that one in four Brits (24%) are at their most creative in the evening, with a fifth claiming that being outside in nature is what inspires them with a further 18% said seeing wildlife captures their imagination.
What’s more, a whole new generation of content creators has been born during lockdown; nearly a fifth (18%) of people have learned photography as a new skill during the pandemic, with one in ten (11%) having started their own YouTube or TikTok channel (10%). And they are voracious learners as Brits spend an average of four hours honing their new skills each week.
They also love to let people know what they’ve been up to; eight in ten (82%) regularly share updates on their new skill, with the majority doing this on social media (42%) or via their smartphone (64%).
Yet despite many wanting to share content with family (58%) and friends (51%), the vast majority actually prefer to create solo rather than with other people – when learning new things; two thirds (66%) try out their new hobby alone, with 47% doing it from the comfort of their home.
“With revised regional lockdown measures being introduced, forcing us to spend more time at home, people are opting to fill their spare time by learning new skills, becoming more creative and sharing content with their digital networks,” said Kevin Cho, General Manager at OPPO UK. “We are social and creative creatures by nature, yet we still need the tools to help us unleash that creativity. For our new generation of content creators who have embraced photography and social media, having everything at the touch of a button has never been more important both when at home and out-and-about looking for inspiration.
“At OPPO, we understand these needs; with our newly launched Reno4 series of handsets we have created accessible premium technology that allows people to capture their most inspired moments on the brightest of days and the darkest of nights and share their passions with those that matter most.”
The OPPO Reno4 series was designed for creativity with Ultra Night Video and Ultra Steady Video providing state-of-the-art low light shooting on the move. With the Sony IMX708 ultra night wide-angle video lens, users can capture wider angle shots with far more detail and turn those once-grainy night shots into works of art to share with family and friends so you need never miss a moment.
OPPO is working with a team of creative young content producers to capture their interesting hobbies at sunset on the Reno4 Pro
• Joe Scandrett, parkour @joescandrett
• Jamie Griffin, skateboarder @_jamiegriffin
• Mac Impact, biker @mac_impact
• Rhiannon Barry, fashion stylist @rhiannon_isabel
• Zoe London, DJ @zoelondondj
• Jack Tierney, Freeskater @jackktierney
