TCL has announced as the Official Handset Sponsor of Motherwell Football Club, in the SPFL.

Speaking about the partnership, UK and Ireland Country Director, William Paterson said, “We’re incredibly excited to be partnering with Motherwell FC. Motherwell shares similar values with TCL, it’s a fan-owned club, and that community spirit is really important to us. TCL has a deep-rooted belief in providing great consumer electronics products at a price that is affordable to as many people as possible. We want everyone to be able to enjoy our products and Motherwell has the same ethos in putting Well’ fans first too.”

This partnership follows the work TCL has done in the football landscape previously. In early 2021, TCL showcased the brand’s tagline of ‘Display Greatness’ through an ambassador partnership with iconic players across the globe including Harry Kane, Neymar da Silva and Paul Pogba.

Suzanne Reid, head of commercial & marketing at Motherwell FC, added: “We are very pleased to be partnering with TCL.  This is a fantastic commercial deal for the club and represents further great news for the club and our supporters ensuring another positive, high value and high calibre partnership for the future.  We thank TCL for their support to Motherwell Football Club.”

TCL’s brand logo will feature on the shorts of the first team’s home and away kits for the 2021/22 season.