OPPO today announced the launch of the new Reno8 series in Europe. During its in-person launch event in Paris, OPPO also revealed the OPPO Pad Air, as well as new IoT products for select European markets.
Since entering Europe in 2018, OPPO has become a top-four smartphone brand in the region and globally. Billy Zhang, OPPO’s President of Overseas Sales and Services, said: “Europe is one of our most important regions. We are currently restructuring our business operations here and expanding the region to 21 countries overall. Moving forward, OPPO will continue offering innovative products and technologies to users with a more unified product portfolio across the region.”
As part of OPPO’s European commitment, the brand celebrated its recently announced partnership with the UEFA Champions League at the launch event in Paris.
UEFA’s Marketing Director, Guy-Laurent Epstein, added: “OPPO is a world leader in technology and innovation, creating products that push the boundaries of what’s possible and inspiring creativity among their users.”
The latest Reno series with exceptional low-light camera capabilities
The Reno Series is constantly gaining popularity. As of the third quarter of 2021, OPPO’s Reno series ranked first globally among the ‘New Age smartphone families’. Additionally, since the launch of the Reno series in early 2019, OPPO has shipped over 80 million Reno devices worldwide.
The OPPO Reno series features great camera capabilities and a unique design; and coming to the newest generation, Reno8 Pro 5G and Reno8 5G employ the latest camera innovation for users to capture their best moments even in the most challenging lighting scenarios.
Both devices feature Dual Sony Flagship Sensors, including the 32MP IMX709 RGBW sensor for the selfie camera, which enables users to capture clearer selfies in low light, and the 50MP IMX766 sensor in the rear for flagship-level camera performance.
Reno8 Pro 5G houses the MariSilicon X imaging NPU, enabling unrivalled videography capabilities in its class. MariSilicon X enables 4K Ultra Night Video for ultra-clear, brighter, and more detailed videos at night, as well as 4K Ultra HDR Video to keep details in both highlights and shadows.
Flagship charging speeds with incredible battery lifespan
80W SUPERVOOC on Reno8 Pro 5G and Reno8 5G empowers users to charge the 4500 mAh battery to 50% in around 10 minutes, and to 100% in around 30 minutes. With Battery Health Engine, Reno8 series devices keep up to 80% of their original capacity after 1,600 full charge cycles, which is twice the industry standard (800 cycles), making it the longest smartphone battery lifespan on the market.
With the Reno8 series, OPPO continues offering an industry-leading charging experience for global users. As of 2014, over 220 million users around the world have earned back countless hours in their day.
Light and streamlined unibody design for a smooth hand feel
The new Reno8 series features a streamlined unibody design that integrates both the camera module and back cover for a smooth hand feel.
Reno8 Pro 5G is the thinnest Reno series handset yet at only 7.34mm thickness and feels light in the hand at 183g. It comes in the gorgeous Glazed Green and Glazed Black colour variants. At only 179g and 7.67mm thickness, Reno8 5G is available in Shimmer Gold and Shimmer Black and features OPPO Glow for a stunning gradient look and fewer fingerprints.
Both Reno8 Pro 5G and Reno8 5G feature high refresh rate AMOLED displays. Reno8 Pro 5G has the slimmest bezels in any Reno for a more immersive display experience.
Powerful performance that lasts
The combination of the MediaTek Dimensity 8100-MAX SoC, Ultra-Conductive Cooling System, together with fast 8GB LPDDR5 RAM and 256GB UFS 3.1 storage, makes Reno8 Pro 5G the most powerful Reno ever. More importantly, Reno8 Pro 5G offers industry-leading sustained performance without overheating to ensure a smooth and steady gaming experience.
Reno8 5G features the MediaTek Dimensity 1300 SoC and is equipped with the Super-Conductive Vapor Chamber (VC) Liquid Cooling System for improved cooling performance.
Reno8 Lite 5G, bringing professional portrait photography
Reno8 Lite 5G smartphone, powered by the Qualcomm Snapdragon 695 5G Mobile Platform, is equipped with Bokeh Flare Portrait and Selfie HDR imaging features and complemented by industry-first Dual Orbit Lights. Together with OPPO’s signature OPPO Glow design, available in Cosmic Black and Rainbow Spectrum, Reno8 Lite 5G is a 5G smartphone with professional portrait photography capabilities designed to capture moments in greater detail.
OPPO’s first tablet in Europe
OPPO also launched OPPO Pad Air, the company’s first tablet available in Europe. Powered by the Qualcomm Snapdragon 680 Mobile Platform, OPPO Pad Air sports a 10.36-inch 2K display with quad speakers supporting Dolby Atmos. The tablet is extraordinarily light yet durable at only 440g and 6.94mm thick and has a metal body. Its impressive 7,100 mAh battery offers over 10 hours of continuous video consumption.
At the launch event, OPPO also revealed two new IoT products for the European market: the OPPO Band2, and a new black colour of the award-winning Enco X2 true wireless earphones.
- OPPO Reno8 Pro (£599): Available from 1st September at Currys, EE, Vodafone, O2, Carphone Warehouse, Sky, Amazon, Argos, Very, AO and OPPO’s eStore
- OPPO Reno8 5G (£419): Available from 1st September at Currys, EE, Vodafone, Carphone Warehouse, Amazon, Argos, Very, AO and OPPO’s eStore
- OPPO Reno8 Lite 5G (£319): Available from 1st September at carriers including Currys, EE, O2, Carphone Warehouse, Amazon, Argos, Very, AO and OPPO’s eStore
- OPPO Pad Air (£239): Available from 1st September at Amazon and OPPO’s eStore
- OPPO Band2 (£59.99): Available in November 2022 at OPPO’s eStore and Amazon
- OPPO Enco X2 (£169): Available in September in Black at Carphone Warehouse, Currys, OPPO’s eStore and Amazon
Gift with Purchase
UK customers will receive an incredible gift with purchase from 1st – 28th September, when ordering either an OPPO Reno8 Pro 5G or an OPPO Reno8 5G.
Gift with purchase include:
- Reno8 Pro 5G: Get an OPPO Pad Air tablet, a value of £239 for free, when you order a Reno8 Pro from 1st – 28th September
- Reno8 5G: Get both the Enco Free2 wireless earbuds and an OPPO Band fitness tracker (blue or orange), a value of £128, when you order a Reno8 from 1st – 28th September