HONOR has officially launched the HONOR 90 in European markets, including the UK. This new smartphone boasts impressive features such as a groundbreaking 200MP Main Camera and an industry-leading Quad-Curved Floating Display with eye-comfort technology, catering to the needs of the always-on generation who want to capture and share their experiences with exceptional detail.

George Zhao, the CEO of HONOR Device Co, Ltd., expressed the company’s commitment to empowering consumers worldwide with their cutting-edge technology, enabling them to seize the day and share their unique vibes. The HONOR 90 Series delivers an exceptional experience, particularly for content creators seeking a smart and reliable partner to capture their exciting lives.

The HONOR 90 comes equipped with a powerful and versatile camera system, featuring a 200MP Main Camera with a large 1/1.4-inch sensor, a 12 MP ultra-wide and macro camera with a 112° field of view, and a 2MP Depth Camera for accurate distance measurement. Utilizing multi-frame fusion, noise reduction algorithms, and pixel binning technology, the 200MP Main Camera excels in capturing high dynamic range (HDR) photos and producing bright shots even in low light conditions.

The device introduces the new Portrait Mode, including 2X zoom portraits, to enhance subject highlighting. Upgrades to the Portrait mode enable users to effortlessly create exceptional images with well-defined facial features, accurate skin tones, and an authentic bokeh effect that seamlessly blends the background with the subject. For selfie enthusiasts, the 50MP Front Camera ensures stunning self-portraits with exceptional detail, making it an ideal choice for content creators.

The HONOR 90 also caters to vloggers, offering AI-powered video denoising, video mode recommendations, and an AI Vlog Assistant that simplifies the creation of social media-ready 15-second videos with a few taps. The device achieves omnidirectional noise reduction, capturing clear human voices without background noise.

The smartphone provides an immersive viewing experience with its 6.7-inch Quad-Curved Floating Display. It supports a high resolution of 2664×1200, 100% DCI-P3 colour gamut, and up to 1.07 billion colours, delivering stunning visuals in vibrant colours and clarity. With a peak HDR brightness of 1600 nits and an adaptive screen refresh rate of up to 120Hz, the display ensures optimal visual fluidity and readability, even under bright lighting conditions. HDR10+ support and HDR certifications from Netflix and Amazon Prime Video guarantee an exceptional multimedia experience.

Prioritizing user comfort, the HONOR 90 incorporates industry-leading eye comfort features, including TÜV Rheinland’s Flicker Free Certification, risk-free dimming level, and the industry’s highest Pulse Width Modulation (PWM) Dimming frequency of 3840Hz. These features minimize eye strain and fatigue, while the Dynamic Dimming simulates natural light and the Circadian Night Display technology filters blue light, improving sleep quality at night.

The HONOR 90 features a sleek and stylish design, inspired by haute couture and luxury jewelry. With a thin and lightweight body measuring 7.8mm in thickness and 183g in weight, it is both comfortable to hold and visually appealing. The smartphone utilizes Deeply Reinforced Glass, ensuring durability and longevity. At the rear, the N Series classic Dual Ring Design adds an extra touch of elegance to the device.

The smartphone is powered by a large 5000mAh battery, providing all-day usage. With 66W HONOR SuperCharge, it can reach 45% battery capacity in just 15 minutes. The device is equipped with the Qualcomm Snapdragon 7 Gen 1 Accelerated Edition, offering 20% better GPU and 30% better AI performance compared to its predecessor. The HONOR 90 incorporates a 147% larger vapour chamber to maintain optimal temperature and efficient heat dissipation, ensuring the device stays cool during intensive usage.

Running on the latest Android 13-based HONOR MagicOS 7.1, the HONOR 90 offers a personalized experience with enhanced smart features like Magic Text, which intelligently recognizes text in images and allows users to perform actions directly with important information.

The HONOR 90 is available in three fashionable colours: Midnight Black, Emerald Green, and an exclusive colour, HiHonor: Diamond Silver. It is now available for purchase in the UK with a starting price of £449.99 for the 8GB+256GB variant and £499.99 for the 12GB+512GB variant. Customers who purchase the HONOR 90 via the HiHonor website until the end of July can also buy the HONOR Pad X8 for just £9.99, saving £130.

Additionally, the HONOR 90 will be available for pre-order on Amazon, Very, and Currys starting from July 7th, with customers receiving a free HONOR Pad X8 if they pre-order between July 7th and 18th. From July 19th, the HONOR 90 will be officially on sale through these channels.

Argos will also offer the HONOR 90 starting from July 19th, with customers receiving a free Pad X8 (worth £139.99) until August 2nd, 2023.

At Three, the HONOR 90 and HONOR 90 Lite will be available from July 26th. Customers purchasing the HONOR 90 pay monthly tariffs with Three can trade in their old smartphone and receive £250 off, along with a free HONOR Pad X8 (worth £139.99). For the HONOR 90 Lite on pay monthly with Three, customers can trade in their old smartphone and receive £100 off.

With its impressive camera capabilities, immersive display, sleek design, powerful performance, and personalized user experience, the HONOR 90 aims to provide consumers with a top-of-the-line smartphone that meets their needs for capturing, creating, and sharing content.