Amazfit has today unveiled an innovative partnership with Kelvin Kiptum, the current men’s marathon world record holder and the first athlete to complete a marathon in under two hours and one minute. As the newly appointed ambassador for Amazfit, Kiptum will leverage the advanced features of the Amazfit Cheetah Pro for his training and races, while also benefitting from the Amazfit Helio Ring to optimize recovery in preparation for upcoming marathon events in Rotterdam and Paris.

Expressing immense enthusiasm for this groundbreaking collaboration, Pengtao Yu, Vice President of Industrial Design, Brand & Consumer Marketing at Zepp Health, stated, “We are thrilled about the collaboration between Amazfit and Kelvin Kiptum. As a health technology company, we are proud to support Kelvin’s quest to break records and inspire individuals worldwide to pursue their own health and fitness goals. This partnership is a testament to our commitment to empowering people to lead healthier lives through intelligent healthcare fitness solutions.”

Kelvin Kiptum’s recent outstanding performance in the Chicago marathon, achieving an impressive time of 2:00:35, sets the stage for an extraordinary collaboration. With victories in marathons in Valencia (2022) and London (2023), the 24-year-old athlete is determined to break the 2-hour mark in Rotterdam in April 2024 and secure gold at the 2024 Olympics in Paris.

In preparation for these ambitious goals, Kelvin will utilize the Amazfit Cheetah Pro, a specialized running watch featuring the MaxTrack dual-band circularly-polarized GPS antenna, known for its accuracy of 99.5% compared to professional GPS locators. The watch is also equipped with Zepp Coach™, an AI solution generating tailored plans and guidance for marathon preparation. This cutting-edge technology will support Kiptum in refining the intricacies of his training regimen.

Kelvin Kiptum expressed his excitement about the collaboration, stating, “Teaming up with Amazfit for this groundbreaking journey is truly exciting. The Amazfit Cheetah Pro has become an integral part of my training regimen. As I aim to break the 2-hour mark in Rotterdam and pursue gold at the Paris Olympics, I am confident that Amazfit will be my ultimate ally in pushing the limits of human potential. Together, we are set to redefine what’s possible.”

The collaboration extends beyond the track, with Kiptum utilizing the recently-announced Amazfit Helio Ring to take control of his recovery. This smart ring provides in-depth analysis of sleep quality, mental and physical readiness, and emotional state through its BioTracker and EDA sensors. The symbiosis between Amazfit and Kelvin Kiptum exemplifies a shared commitment to breaking limits, with both the smartwatch and smart ring crafted for athletes seeking to push their boundaries with cutting-edge technology.

Strategic partnerships with elite athletes like Kelvin Kiptum align with Amazfit’s goal to create a global platform transcending geographical boundaries, offering valuable insights into performance, training, and endurance for aspiring and professional athletes alike. The Amazfit Cheetah Pro is currently available at Amazfit.com and select retailers worldwide, while the Amazfit Helio Ring is set to be released later this spring.