Hisense is making a major play for gamers in the UK. The Xbox app has officially landed on the VIDAA Smart TV platform, bringing cloud gaming directly to qualifying Hisense displays without the need for a dedicated console.
To mark the launch, Hisense is throwing in a high-value bundle for early adopters: buy an eligible RGB MiniLED, MiniLED, or selected Laser Cinema TV between 5th August and 3rd November, and you can claim a customizable Xbox Design Lab controller alongside a one-month trial of Xbox Game Pass Ultimate.
PC-Grade Specs Meet Cloud Streaming
Hisense displays have already been steadily building credibility among competitive gamers, but the native Xbox integration turns these screens into standalone gaming hubs. Key highlights of the hardware setup include:
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High-Refresh Display Rates: Select models push up to 180Hz refresh rates, keeping motion smooth during high-paced titles.
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Auto Low Latency Mode (ALLM): High-bandwidth HDMI ports instantly cut input lag the moment a game launches.
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Dedicated Game Bar: Quick access to performance metrics and real-time adjustments mid-session.
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Plug-and-Play Cloud Access: Pair a compatible Bluetooth controller, open the VIDAA Xbox app, and stream hundreds of Game Pass titles instantly via the cloud.
The Promo Breakdown: How to Claim
If you are planning a TV upgrade late this summer or autumn, the included launch perk essentially provides a complete cloud gaming starter kit out of the box.
| Offer Detail | Specifics |
| Qualifying Purchase Window | 5th August – 3rd November |
| Eligible Product Lines | RGB MiniLED, MiniLED, & select Laser Cinema models |
| Perk 1 | Free custom Xbox Design Lab Controller |
| Perk 2 | 1-Month Xbox Game Pass Ultimate Trial |
| Region | UK |
The Bigger Picture for Smart TV Ecosystems
This move highlights a broader shift toward console-free gaming, positioning VIDAA alongside platform rivals pushing heavy into integrated entertainment. By building cloud capabilities directly into display hardware, Hisense removes the barrier of buying a separate £400+ console just to access current-gen games.
“Innovation is a cornerstone of our approach at Hisense, whether that’s creating new technologies such as RGB MiniLED, or pushing the boundaries of what a smart TV can deliver,” says Rob Andrews, Head of Strategy & GTM – TV at Hisense. “By launching the Xbox app and bringing cloud gaming directly to Hisense TVs, we’ve taken a genuine step forward in making home gaming more accessible to households across the UK.”
As cloud gaming latency drops and streaming demand continues to scale, native app integrations like this are quickly moving from a nice bonus to an essential smart TV feature.
