One New Beginnings
0 3 mins 4 yrs

OnePlus just last month introduced a new business strategy to bring more of our tech-leading products to more users around the world. This strategy is centred around two key areas, as outlined below, but founded on OnePlus Never Settle philosophy to create the best experience possible for the users.

OnePlus announces New Beginnings coming very soon 1


First, OnePlus are looking to expand into some new product categories, bringing the company Never Settle approach to a wider portfolio of products. OnePlus has already started doing this with the OnePlus TV, which has quickly become one of the most popular smart TVs among consumers in India, as well the Bullets earphones and other accessories.

Second, in order to give more people easier access to OnePlus products, we want to deliver more high-quality products at more affordable prices. To be clear, this is not a reactionary attempt to “go back to our roots,” as some people have speculated. Our goal has always been to build leading products that provide the best user experience at a comparatively affordable price point. And since our “roots” are actually in creating the best flagship smartphones, I see this part of our strategy as an important extension of the OnePlus value proposition.

Pete Lau our Founder and CEO

Now, I’m excited to announce that we are extending our premium, flagship roots into a more affordable smartphone product line. I won’t go into much detail about this today, but I didn’t want to wait any longer to share this news with you.

As we have always done when we try something new, we are going to start relatively small with this new product line by first introducing it in Europe and India. This will give us some time to refine the product for additional markets while scaling up production to meet demand. I know many of you might not be too happy to hear this, but I want to be transparent with you about availability from the beginning. And, as they say, patience is a virtue. We are still a small company, and we have learned from past experience that this focused approach is the best way for us to try new things.

We’ve come a long way in the last 6 years, and now is the right time for us to bring you something new. I am really looking forward to this new beginning for OnePlus, and I hope you are too.

Could this be the much rumoured OnePlus Z or OnePlus Nord.

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