Nova 10 Silver 6
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Huawei has demonstrated its ongoing commitment to innovation with a range of new product launches at the IFA 2022 consumer electronics show in Berlin.


Across both hardware and software, Huawei continues to deliver features that make user experiences more enjoyable, more collaborative and easier to use. These benefits are currently being exhibited across a range of innovative products on show at IFA, including flagship smart office devices, medically certified wearables and new innovations in smartphone photography.


Huawei wearables and Strava

Huawei is also delighted to announce that its wearable devices are now fully compatible with Strava, the hugely popular exercise tracking app and community.


HUAWEI nova 10 and nova 10 Pro

The all-new HUAWEI nova 10 and nova 10 Pro smartphones have been developed with a focus on the latest photography trends. Smartphone manufacturers have historically prioritised the rear-facing camera, but for millions of users of the latest social media apps, the performance of the front-facing camera is key.

Nova 10 Pro Black 2
Nova 10 Pro Black
Nova 10 Pro Black 7
Nova 10 Pro Black
Nova 10 Silver 6
Nova 10 Silver













The HUAWEI nova 10 and nova 10 Pro are the first smartphones to flip the traditional approach. Both devices boast an impressive 60MP Ultra-Wide Angle front-facing camera capable of 4K video capture, and the HUAWEI nova 10 Pro also features an additional 8MP portrait camera for crystal clear close-ups.

Nova Black 6
Nova Black 6

Both devices also feature a host of impressive specs designed to inspire the younger generation, including a 50MP rear-facing camera with advanced image processing, high screen refresh rates and fast charging capability. All this is packed into an incredibly sleek design, with the HUAWEI nova 10 Pro measuring just 7.88mm and the nova 10 even slimmer at 6.88mm.


HUAWEI MateBook X Pro with 12th Gen Intel Core Processor

Huawei’s latest lightweight smart flagship laptop, the HUAWEI MateBook X Pro, packs an array of innovative features into a beautiful metallic matt finish. The use of light and durable magnesium alloys and a Micro-arc Oxidation Coating process means that the laptop weighs only 1.26kg, making it highly portable and durable.

MateBook X Pro Blue 13

The new HUAWEI MateBook X Pro stands out with a 14.2-inch 3.1K FullView display and boasts the most advanced touchpad ever found on a MateBook. HUAWEI Free Touch supports eight innovative gesture controls including screenshots, brightness, volume adjustment and many more.

Equipped with a 12th Gen Intel Core processor, the chipset features all-new hybrid architecture that’s 60% more efficient than its predecessor. A new HUAWEI Shark Fin Fan cooling system further enables the HUAWEI MateBook X Pro to perform efficiently for an extended period.

Pricing and Availability

MateBook X Pro (Ink Blue colourway, Intel Core i7, 1TB Storage, RRP £1799.99) will be available from the Huawei Store and selected retailers from 3rd September. Customers who purchase from the Huawei Store between 3rd and 30th September will receive a free HUAWEI MateView monitor (while stocks last).

HUAWEI MatePad Pro

The new flagship MatePad tablet, the HUAWEI MatePad Pro 11, comes with an 11-inch OLED HUAWEI FullView Display with a 120 Hz refresh rate for smoother visuals. Weighing just 449g and only 5.9mm wide, the ultra-light and ultra-thin device comes equipped with HUAWEI SOUND for the first time to deliver cinematic entertainment experiences.

MatePad Pro 12.5 inch 4
MatePad Pro 12.5 inch

A 12.6-inch version of the HUAWEI MatePad Pro is also being launched at IFA. HUAWEI MatePad Pro achieves a 90% screen-to-body ratio, raising the bar for immersive vision. The ΔE < 1 colour accuracy, 1.07 billion colours, and 120 Hz refresh rate allow a smoother and true-to-life display.

Both HUAWEI MatePad Pro devices are compatible with the HUAWEI M Pencil making them perfect for creators.

Pricing and Availability

UK pricing and availability will be announced very soon.


Many of Huawei’s wearable devices can monitor a variety of important vital health statistics, such as accurate heart tracking and SpO2, giving users peace of mind. Earlier this year Huawei announced the HUAWEI WATCH D, which includes an innovative system that measures the user’s blood pressure – a critical indicator of overall health.

Huawei Watch D

The HUAWEI WATCH D will be launched on the European market as a certified medical device, so users can trust that the information they are getting from their wearable device is accurate. The HUAWEI WATCH D will come with a medically certified electrocardiogram (ECG) function – a simple test to record the heart’s rhythm and electrical activity. In parallel to the launch of the HUAWEI WATCH D, Huawei will make the medically certified ECG function also available on HUAWEI WATCH GT3 Pro in select European countries.

Pricing and Availability

Watch D (RRP £399.99) will be available to purchase in the UK from the Huawei Store from October.

Huawei Mobile Services (HMS)

Huawei’s HMS ecosystem continues to develop at a truly impressive speed. It is constantly evolving to offer superior mapping and navigation, search, mail and shopping capabilities to users across multiple devices. Huawei also continues to invest in its AppGallery marketplace, which now has 580 million monthly active users, over 45 million of which are based in Europe. The number of apps available in AppGallery has increased by 147% year on year, and there are over 5.5 million registered developers working to onboard yet more.

With consumer experience at the forefront, AppGallery is Intuitively easy to use and comes with a range of top apps and offers, and can also be enjoyed effortlessly across devices, covering a combination of Huawei PCs, smartwatches, and tablets as well as Huawei’s smartphones.

William Tian, Huawei’s WEU President, commentsWe’re delighted to be back at IFA following a challenging few years for everyone. IFA has always been a great platform for incredible innovation across the tech industry, and once again Huawei has some really exciting products on show. 

“We’ve focussed on beautifully designed hardware, software that delivers a seamless experience across multiple devices, and photography performance tailored to the needs of users. From health and fitness to entertainment and smart office solutions, Huawei continues to push boundaries and we will continue to bring amazing technology innovations to our many millions of loyal fans across Europe.”

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