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This year’s CES, Hisense unveils its 2024 ULED and ULED X lineups, ushering in a new era of LED TV entertainment and expectations. Hisense’s newest lineup pushes the boundaries of picture quality, offering even more immersive big-screen options and delivering lifelike visuals that redefine home entertainment in its commitment to setting new standards of display technology to make cutting-edge innovations accessible. This year, the brand takes this even further with the introduction of its latest ULED lineup and two new ULED X models — 98UX and 110UX, further cementing its position to deliver the most innovative technology at an exceptional value.


Experience groundbreaking technology with the ULED X series from Hisense. The 110UX, recognized as a CES Innovation Award honoree, sets a new standard in Mini LED TVs. Achieving an unmatched 95% of the BT.2020 colour palette, surpassing competitors at 80%, this 110-inch screen boasts over 40,000 backlight zones. With minimized backlight bleed and superior contrast, it reaches an unprecedented brightness level of up to 10,000 nits, enhancing dynamic range and delivering exceptional precision.

The 98UX Mini LED TV, showcased at CES, is a pinnacle of cutting-edge features. Boasting 10,000+ local dimming zones and 3,000 nits of peak brightness, it ensures precise light control and flagship picture quality. The integration of the X-Core Sensing Chip and 16-bit Ambient Light Sensing PRO reshapes image perception and offers intelligent light control, complemented by Dolby Atmos FlexConnect for an unparalleled audio experience.

75UX redefines slimness in Mini LED TVs, measuring less than 14 millimetres in depth. Featuring 5,000 dimming zones, an X-Core Sensing Chip, and 16-bit Ambient Light Sensing PRO, it delivers adaptive image rendering and intelligent light control. Its ultra-thin profile, along with the immersive 2.2.2 built-in audio, offers a sleek yet powerful home entertainment setup.


Laser Display Innovations

Hisense presents revolutionary Laser Display technologies honoured with the CES 2024 Innovation Awards. The Automobile Laser Display simulates an in-vehicle experience using advanced laser projection. Meanwhile, the 8K Sonic Laser TV, equipped with 8K technology and a vast 3.4㎡ sound-emitting area, precisely controls 33 million pixels, providing lifelike picture quality and an enormous sound stage for an immersive cinematic experience.

Dynamic Light Steering Technology creates an ultimate viewing experience, achieving deep blacks and dazzling brightness. By controlling light source partitioning with micron-level precision, it delivers high contrast and colour gamut performance, achieving a remarkable peak brightness of 2,000 nits and significantly increasing dynamic contrast.

The Rollable Laser TV, an industry-first Fresnel invisible rollable TV, offers a high ambient light rejection rate of 90%, a 200% brightness boost, and smart control for a luxurious home cinema experience. Additionally, the Ultra Slim Laser TV, the smallest 4K laser TV, integrates seamlessly into diverse home environments with its compact design and exceptional brightness.

Ultra-Black Screen Technology by Hisense achieves industry-leading contrast levels through a specially designed micro-nano light-resistant film structure, providing up to three times the contrast of existing screens for a breathtakingly realistic picture.

C1Pro, a 4K TriChroma Laser Projector, boasts extraordinary brightness, wide colour gamut, and innovative features, offering stunning visuals, zero harmful blue light, and a seamless picture adjusting system, complemented by JBL custom Hi-Fi sound for an exceptional cinema experience.

Innovative TV Display Technologies

CanvasTV offers a modern display that blends technology with art and personalization. Featuring customizable wood-finish bezels and a unique zero-gap wall mount, it seamlessly integrates into any living space.

3D Light Field Display provides an immersive 60° field of view without glasses, utilizing light field display technology and an 8K panel for stunning visuals.

34G6K-PRO Curved Screen Monitor with a panoramic 21:9 aspect ratio and a 1000R curvature enhance the gaming experience with a broad field of view and a high 165Hz refresh rate for precise and responsive actions.

Virtual Reality Displays

Hisense introduces XR-V4, an all-in-one VR with advanced features like six degrees of freedom, eye tracking, and dynamic gesture recognition, suitable for various industries.

XR-M3, an AR split eyewear solution, employs BirdBath optical scheme and 6DoF head tracking, providing an enhanced mixed reality experience for cultural tourism and education contexts.