Twenty years on from the revolutionary debut of the RAZR V3, Motorola continues to uphold its iconic status and drive innovation in smartphone technology with each new version of the Razr. The 2024 Motorola Razr lineup is no different, demonstrating Motorola’s dedication to progress and quality. The launch of the Motorola Razr 50 Ultra and Motorola Razr 50 brings two chic, compact smartphones that seamlessly integrate AI technology into users’ hands.

Advanced External Displays
The latest additions to the Razr family boast expansive external displays. The Motorola Razr 50 Ultra features the industry’s largest at 4.0 inches, while the Motorola Razr 50 comes with a 3.6-inch display. For the first time, Razr users can utilize Google’s Gemini app straight from the external display. A simple press and hold of the power button allows users to plan a road trip with notable destinations, generate personalized workout plans instantly, discover recipes based on fridge contents, and more. Razr users also get three months of free access to Gemini Advanced, unlocking Google’s most advanced AI models. This promotion includes 2 TB of cloud storage and integration with popular Google apps such as Gmail and Docs, as part of the Google One AI Premium plan.

Moreover, the external display grants access to Google Photos, enabling users to instantly share, view, delete, or mark images and videos as favourites. Specialized panels for Spotify and Bose simplify music navigation and control of Bose earbuds and headphones.

Customization and AI-Driven Personalization
Motorola introduces a fresh array of clock faces and playful customization choices for the external display. Users can personalize their Desk Display with a mix of text and images they like, creating a contemporary screensaver look. The Moto AI experiences feature Style Sync, which crafts wallpaper selections tailored to the user’s attire.

The devices are adventure-ready as well. The Corning Gorilla Glass Victus protects the external display against drops and scratches, while the underwater protection feature ensures the device can endure being submerged in 1.5 meters of water for up to 30 minutes. Additionally, the improved hinge design enhances dust resistance.

The redesigned hinge also makes it easier to open or close the device with just one hand. This feature positions the Razr as perfect for emphatic hang-ups or for transitioning to its expansive 6.9” pOLED display. The Flex View feature offers a variety of positions, enabling users to take hands-free photos of their outfit of the day or capture steady videos of scenic views, optimized for sharing on social media. The Photo Booth function, now accessible on both external and internal cameras, allows for spontaneous photoshoots, creating a collage of four images ready for sharing.

Additionally, this device boasts a suite of AI-driven camera functionalities, including:

Photo Enhancement Engine: This feature leverages AI to merge settings from various shooting modes to consistently produce impressive photos. It fine-tunes images for peak detail, clarity, highlights, shadows, colour, and bokeh effects.
Adaptive Stabilization: It gauges the speed of motion during video recording and adjusts the stabilization level dynamically, ensuring optimal footage when in motion, such as running or cycling.
Action Shot: It automatically modifies shutter speed and lighting based on the ambient conditions, perfect for capturing that ideal action photo or sports moment.
Long Exposure: Enables the capture of artistic light trails or silky waterfalls with just a single tap.
Super Zoom: Enhances photo quality with an AI-powered machine learning algorithm, allowing for clear details even from a distance.

For individuals seeking a prominent camera system that delivers professional-grade photographs without breaking the bank, the Motorola Razr 50 features a 50MP camera system complemented by a 13MP Ultra-wide/Macro Vision lens. This combination is perfect for taking artistic pictures, whether you’re shooting close-up details or expansive wide-angle scenes.

The Motorola razr 50 ultra stands as one of the first flip phones in the world equipped with the Snapdragon® 8s Gen 3 Mobile Platform, enabling users to explore the potential of AI with boosted performance, exceptional connectivity, rapid gameplay, and superior content capture capabilities.

When sending texts, users can take advantage of new features that enhance their conversations. Integrated within Google Messages, these features include Magic Compose, which offers a variety of response styles for expressive communication, and Photomoji, allowing users to transform their favorite photos into custom emojis or stickers.

The Motorola razr 50 ultra comes with a substantial 4000mAh battery, supporting 5W reverse and 15W wireless charging, to maximize these functionalities.

Meanwhile, the Motorola razr 50 is ready for extended use with its robust 4200mAh battery and 30W TurboPower charging. It also provides 15W wireless charging and houses the 4nm MediaTek Dimensity 7300X processor, which enhances power efficiency for enduring performance. This chipset also improves AI-driven tasks and supports advanced visuals and experiences.

A device ecosystem that’s all about connection

With the new Motorola Razr family, Motorola is expanding the Moto ecosystem. In addition to the recently launched Moto Buds, Motorola is introducing the Moto tag – a small, accessory-friendly Bluetooth LE tag with Ultra Wideband that helps consumers locate their most valuable possessions, from their wallet to luggage, through Google’s Find My Device network.

The latest Motorola Razr 50 Ultra boasts the finest Razr camera technology to date, equipped with a high-resolution 50MP main camera system, enhanced by Moto AI camera capabilities and AI-powered editing features from Google Photos. The device’s 50MP telephoto lens allows for 2x optical zoom, enabling users to capture exquisite portraits with consistent image quality, whether up close or at a distance.

Smart software that does all the thinking

Motorola’s distinctive software platform, Hello UX, offers an extensively personalised user experience, immersive capabilities, and an intuitive user interface. In addition to now offering more customisable options on the Razr family external display, users will continue to enjoy advanced ecosystem connectivity with Smart Connect, a safe environment for kids with Family Space, the ability to disconnect with Moto Unplugged and comprehensive security settings with Moto Secure.

Moto AI also enhances the smartphone experience by addressing user pain points with innovative generative AI solutions. In the coming months, Motorola will introduce several new Moto AI capabilities:

• With a simple prompt of “Catch me up,” users will receive a prioritized summary of personal communications, eliminating the need to sift through notifications.
• Asking “Pay attention” will enable instant recording of conversations or speakers, automatically transcribing and summarizing them.
• A command to “Remember this” will capture live moments or on-screen information, saving them automatically with AI-generated details. Information will be stored on the user’s device for easy recall later.

Additionally, users will be able to access Moto Ai anywhere on their phone for assistance, quick suggestions, and answers to questions, including device usage guidance or more complex inquiries using Gemini from Google Cloud.

Miles Norman, General Manager of Motorola UK&I: “We are thrilled to launch the newest members to the iconic Razr family; celebrating the iconic origins of the device as the first flip phone to market. And looking forward to the technological advances that come with the 2024 evolution – twenty years later.

“We are excited to share the Motorola Razr 50 Ultra, which delivers the smartest camera hardware and AI-powered features yet. It offers the industry’s largest and most intelligent external display of any flip phone, partnered with an unrivalled software experience. It’ll be one people remember for the next twenty years.”

Availability

Motorola Razr 50 Ultra: 

Motorola Razr 50 Ultra will be on sale in the UK on 26th June 2024 with a starting MSRP of £999 with a free pair of Motobuds+ at Motorola.co.uk, John Lewis & Partners, Argos and Amazon and EE (launching on 19th July).

The device is also available at the below retailers to buy and on the below tariffs:

• Giffgaff (£37.06 per month over 36 months, with £25 up front and 25GB of data, unlimited minutes and texts)
• Vodafone (£28 per month over 36 months with a 24-month 8GB Airtime plan)
• Three (£48 per month over 36 months, with £50 up front and Unlimited data unlimited minutes and texts)
• Carphone Warehouse and Currys (£29.99 per month over 24 months for 100GB and £99 upfront on ID Mobile)

motorola Razr 50:

Motorola Razr 50 will be on sale in the UK in early July starting MSRP of £799 with a free pair of Motobuds+ at Motorola.co.uk, Carphone Warehouse, Currys, Vodafone, John Lewis & Partners, Argos and Amazon.

Moto tag:

Moto tag will be on sale in the UK in late July with a starting MSRP of £34.99 Single/£119.99 4 pack at Motorola.co.uk and John Lewis & Partners.