Noise officially entered the burgeoning open-ear audio market at IFA Berlin 2026 with the unveiling of the Master Buds Open. Engineered in partnership with Bose and carrying the Sound by Bose acoustic tuning, the new earbuds represent the brand’s push to bring flagship-grade acoustic fidelity into an ambient-aware, clip-on form factor.

The launch fills a critical gap in Noise’s premium Master Series lineup, giving the brand a complete tri-format audio portfolio spanning in-ear monitors, over-ear headphones (Master Buds Max), and open-ear wearables.

Sound by Bose Meets Situational Awareness

Open-ear audio often struggles with bass response and sound leakage because it lacks an ear-canal seal. Noise tackles this acoustic hurdle by leveraging Bose’s proprietary driver tuning and directional audio projection. The goal: high-fidelity sound reproduction with rich low-end punch, delivered without isolating the listener from ambient surroundings.

• Acoustic Engineering: Tuned in direct collaboration with Bose to deliver a wide soundstage and clear vocal separation without aggressive spill.

• Ergonomic Clip-On Build: Lightweight, non-intrusive ear-cuff design engineered for zero canal fatigue during all-day wear.

• Ambient Integration: Keeps runners, cyclists, and urban commuters alert to traffic, announcements, and immediate environmental cues.

• Hybrid Utility: Optimised beamforming microphones prioritise voice clarity for calls in noisy coffee shops or windy outdoor environments.

“Open-ear listening is emerging as an important category globally, and we believe consumers should not have to choose between great sound and awareness of their surroundings,” noted Amit Khatri, Co-founder of Noise, during the IFA keynote. “Presenting Master Buds Open at IFA Berlin makes this launch especially significant for us as we showcase our premium ambitions to a global audience.”

Completing the Master Series Ecosystem

Following the commercial traction of the Master Buds, Master Buds 2, and the over-ear Master Buds Max, the Master Buds Open positions Noise directly against legacy audio heavyweights competing in the open-wearable segment. Debuting the device on the global stage in Berlin signals Noise’s intent to scale beyond domestic dominance and into mature international audio markets.

Availability

The Master Buds Open will go on sale in late September 2026 across major e-commerce platforms, select brick-and-mortar retail outlets, and directly via gonoise.com. Granular technical specifications, battery benchmarks, IP ratings, and regional pricing will be disclosed ahead of the late-September rollout.