OnePlus, a global mobile technology company, announced today that its upcoming OnePlus flagship series has earned the highest overall display rating and Best Smartphone Display Award from DisplayMate, the industry leader in mobile phone display assessment. With DisplayMate’s highest ever grade of A+, OnePlus’ advanced new screen opens up a world of visual fluidity and sets a new industry benchmark for flagship excellence.
As an early adopter of high refresh rate AMOLED displays in the smartphone industry, following the 90 Hz Fluid Display on its previous generation device, OnePlus has once again engineered a tailored AMOLED display with industry-leading specifications for an elevated viewing experience.
According to DisplayMate’s analysis, the OnePlus 8 series display sets or matches more than 10 Smartphone Display Performance Records in virtually all key categories for the best displays on the market, including colour accuracy, image contrast, display brightness and screen reflection, with 4 categories marked Visually Indistinguishable from Perfect.
“OnePlus has quickly established itself as an industry leader in display performance, consistently providing among the best implementations of OLED technology on the market,” said Dr. Raymond Soneira, President of DisplayMate Technologies. “The OnePlus 8 series continues that tradition of excellence, improving on the outstanding results of last year’s OnePlus 7 series and keeping OnePlus ahead of the curve.”
Earlier this year, OnePlus announced it would introduce a breathtakingly smooth 120Hz fluid display, featuring several other cutting-edge technologies including motion estimate and motion compensation (MEMC) for a much smoother video playback experience and 10-bit colour for a more accurate display of colours across the spectrum.
“Our mission is to deliver the best user experience possible with our flagships,” said OnePlus Founder and CEO Pete Lau. “The display of a smartphone is the direct medium through which users can enjoy the ‘fast and smooth’ experience offered by OnePlus. That’s why we invested heavily in its R&D and spared no expense to make it one of the best high refresh rate displays in the world.”
The OnePlus 8 series will officially launch at 11 AM EST /4 PM BST on 14th April 2020.