ZTE has officially announced today the global launch of Axon 30, the new-generation under-display camera smartphone. For this specific launch, the renowned under-display camera technology of ZTE has been even upgraded, setting a new trend in the smartphone market. Furthering the powerful functions of the Axon series, alongside a total upgrade of both software and hardware, ZTE Axon 30 is even equipped with a newly-crafted sleek design, providing its users with a great new experience that has never been seen before. The open sales of ZTE Axon 30 would start on 9th September, and the pricing would start from $499/ €499/ £429.

Full-screen Trendsetter Leads the Way into Future

With the continuous innovation of under-display camera technology, ZTE managed to overcome a handful of technical challenges and conducted innovative improvements in 6 core fields, including special pixel matrix, unique driver circuits, independent display chip, front camera, in-house selfie algorithm, and larger light-sensitive 4-in-1 2.24um equivalent large pixel camera. Supported by these upgrades, the invisibility of the front camera and the display performance has been even further enhanced, taking a great leap to provide a better experience for users.

Moreover, Axon 30 is the first in the world to introduce an under-display screen with such a high pixel density of up to 400 PPI, providing better display performance while maintaining high transmittance and improved visual integration with the screen as a whole. Additionally, in order to achieve a smoother transition between the under-display camera and the regular display area, an ingenious circuit arrangement has been conducted to activate better synchronization between the two areas. Other than that, an independent display chip has also been incorporated into this new device, improving the accuracy and synchronization of the screen display through intelligent pixel enhancement and display optimization. Meanwhile, 7 layers of highly transparent materials and 3 special processing technologies can also enable the under-display camera area to be more light-transmissive.

In terms of screen, Axon 30 is also the first in the global market under-display camera smartphone equipped with a screen that supports a refresh rate of up to 120Hz and a touch sampling rate of up to 360 Hz. With a 6.92-inch AMOLED screen and a 20.5:9 cinema-grade screen ratio, while combined with DTS:X Ultra immersive 3D audio technology, the users will experience nothing but ultra movie viewing of high quality, especially when the screen can even cover 100% DCI-P3 colour gamut, and support 10-bit colour depth, alongside with 1.07 billion colours. As the first smartphone endorsed with certification of all TUV, SOS, and UL, the screen of Axon 30 can provide ultra protection for eyes by effectively reducing blue-light radiation and supporting the DC dimming.

Revolutionary User Experiences Powered by Strong Performance

As for performance, the ZTE Axon 30 is equipped with the Qualcomm Snapdragon 870G mobile platform with a “1+3+4” octa-core design and a maximum core frequency of 3.2GHz. The computing, graphics rendering and networking capabilities of this device can also support the gaming experience of professional grade. Nonetheless, the self-developed memory fusion technology has been applied to utilize part of the free storage space as certain expanded running memory up to 5GB, enabling users with even greater experiences.

Furthering the renowned photography feature of the Axon series, Axon 30 has been upgraded with an AI quad-camera, including a 64-megapixel main camera, a 120-degree wide-angle camera, a 3cm macro lens and a depth-of-field lens, which enables users with easy access to all kinds of photography scenarios.

Other than that, the new camera setup of Axon 30 also provides various classic filters and supports 3D Lut filter files importing, creating customized photography to the users’ own liking. Even more so, its magical colour-changing function also offers users the feature to change the colour of certain areas to their own liking. With more customization options, Axon 30 will help users explore the magic visual wonder that is even more colourful. More specifically, Axon 30 also empowers users with easy access to a greater video filming experience, with the upgraded camera and various incorporated special effects.

In terms of 5G experience, Axon 30 enjoys various strengths including stable signal connectivity and a fast internet connection, etc.  The Axon 30 features the 5G super antenna 3.1 that is equipped with an “anti-lock” antenna system. Meanwhile, the 5G antenna has been moved upward, and a dual Wi-Fi antenna is incorporated. Such setup can prevent the antenna from any blockage in both horizontal or vertical grip, enhancing the signal tensity by 100%. The unique network detection algorithm can identify the best network intelligently, activate seamless switch of 5G/Wi-fi/Wi-fi2, and boost the network speed of all channels, creating a great internet experience at all times.

Last but not the least, the ZTE Axon 30 is also equipped with a 4200mAh battery and 55W fast charging. The triple ice cooling system, consisting of a large VC liquid cooling plate, thermal gel, and graphene copper-based composite material, can guarantee continuous high performance.

Sleek Design Manifests the Glamour of Technology

Aside from the explosive performance, Axon 30 also enjoys an aesthetically pleasant sleek design, featuring an ultra-thin body with a thickness of only 7.8mm and a weight of 189g. The ultra-thin bezel, double waistline and dynamic streamline aesthetic have further empowered Axon 30 with a feel of avant-garde, catering to the current aesthetic trend.

The new camera area on the back of the device features an iconic LABEL design, creating this unique label of image fusion technology. The back is made of 3D composite polymer material, with nano-level glow texture overlaid by holographic effect, fostering a rich interweaving of light and shade, and also showcasing the great beauty of colours.

Pricing and Availability

The open sales would start on 9th September 2021, on ZTE website. The pricing would be $499/ €499/ £429 for 8GB+128GB version and $599/ €599/ £519 for 12GB+256GB version.

Countries and regions for these open sales include:

Europe: Austria, Belgium, Latvia, Bulgaria, Lithuania, Croatia, Luxembourg, Cyprus, Malta, Czech Republic, Netherlands, Denmark, Estonia, Portugal, Finland, Romania, Slovakia, Germany, Slovenia, Greece, Hungary, Sweden, Ireland, Italy, Spain, Poland, France, United Kingdom

North America: United States, Canada

Asia-Pacific: Australia, Singapore, Indonesia, Macao SAR China, Malaysia, Philippines, Vietnam, Republic of Korea, Hong Kong SAR China, Thailand, Ukraine,

Middle East: Israel, Saudi Arabia, United Arab Emirates, Kuwait

Africa: South Africa