On the IFA convention stage for the first time since independence, HONOR CEO George Zhao outlines the brand’s commitment to innovation and open collaboration, with HONOR today reaffirming its commitment to international markets during its IFA keynote presentation, titled “Embracing the Connected Future.” During the event, the brand announced a new Dual Flagship Strategy to bring the next foldable and all-around flagship smartphones to Europe and other international markets. The brand also previewed MagicOS 7.0, an upcoming all-scenario smart collaboration OS based on Android as well as PC and IoT operating systems, embracing open standards to facilitate seamless collaboration among smartphones, tablets, PC and other IoT products. Bolstering its innovative product portfolio, HONOR introduced three new products: HONOR 70, HONOR MagicBook 14 and HONOR Pad 8, the first HONOR tablet available outside of China. All three products are set to arrive in select European markets in the coming weeks. The HONOR 70 and HONOR Pad 8 will be available in the UK.

Bringing HONOR Talents to the global stage, HONOR also unveiled Gateway to the Future, a global initiative piloting in Hamburg, Germany with the aim of inspiring creative talent from all around the world to use the power of technology to connect people with culture in the era of the metaverse.

“Since our inception, HONOR has always aspired to make great contributions to the industry to enable a better future for all. To achieve that goal, we’ve stayed laser-focused on our commitment to innovation,” said George Zhao, CEO of HONOR Device Co, Ltd., “With the introduction of our Dual Flagship Strategy, MagicOS 7.0, Fitness and Health solution, we look forward to providing compelling options to European and international consumers who are seeking the best foldable smartphones and the most premium user experiences on the market.”

Embracing the Connected Future with New Dual Flagship Strategy and MagicOS

As a global technology brand, HONOR has always strived to innovate with purpose and deliver user benefits that matter. For the first time, HONOR will be introducing its foldable smartphones to international markets. Announced during IFA 2022, the Dual Flagship Strategy will see HONOR bring its upcoming foldable flagship smartphones and all-around flagship smartphones to Europe and other regions around the world.

HONOR also unveiled MagicOS 7.0, a new OS designed to provide seamless cross-platform, cross-device experiences. It is based on Android as well as PC and IoT operating systems, so devices running different OS can connect to MagicOS devices at a system level. Alongside new user interface changes, MagicOS 7.0 will let users control an HONOR laptop, smartphone and tablet using a single keyboard and mouse. Through the feature, users can drag files across devices seamlessly, as well as type text into the smartphone or tablet with their laptop keyboard. MagicOS 7.0 will be officially announced in Q4 2022.

In line with its commitment to contributing to the wider industry, HONOR announced that the brand has joined various IoT consortiums including Matter and Ola, helping to formulate common industry standards that promote open collaboration. In addition, the new HONOR Developer Service Platform will provide direct support and services to developers. Among the many services available, developers can submit their apps to App Market and Game Center through the platform. It will also provide developers with access to various system capabilities for them to develop cross-device features for HONOR device users in the future. Interested developers may visit the following site for more information: https://developer.hihonor.com.

Further signifying the brand’s commitment to cross-device functionality, HONOR is expanding its partnership with Microsoft to bring Phone Link to international HONOR device users. Previously only available to HONOR device users in China, Phone Link lets users connect select HONOR smartphones to Windows PCs to unlock new cross-device capabilities, including the ability to view notifications, make and receive calls on their PC and use mobile apps on Windows. The HONOR Magic4 Pro is among the first international HONOR smartphone models to support Phone Link, while the HONOR 70 will also support Phone Link following an OTA update.

Furthermore, from October, the upgraded HONOR Health app will provide personalised custom user interfaces and offer fitness suggestions and training courses according to user habits, helping smartphone users to achieve their health goals.

Introducing HONOR 70 to Global Markets, a Vlogging Masterpiece

Designed for vlogging enthusiasts, the HONOR 70 is HONOR’s latest addition to its high-end N Series smartphone lineup. The stylish device debuts with Solo Cut mode, which lets users easily produce vlogs that spotlight a specific person in a group through built-in Person Re-identification Technology. With Dual Video Streaming, HONOR 70 can record two videos simultaneously, with one featuring a single subject and the other capturing the full group.

Capturing high-quality vlogs is easy with the HONOR 70, thanks to its powerful Dual Main Camera that comprises a 54MP IMX800 Super Sensing Main Camera with a large 1/1.49-inch Sony IMX800 Sensor and a 50MP Ultra-Wide & Macro camera. The new smartphone is powered by Qualcomm’s Snapdragon 778G Plus 5G and supports GPU Turbo X and OS Turbo X, delivering smooth performance and a responsive experience across a range of heavy-duty tasks, including video editing for vloggers who are always on the move.

The HONOR 70 is the first HONOR N Series smartphone to run HONOR Magic UI 6.1 based on Android 12 and is available in a range of fashionable colour options including Midnight Black, Crystal Silver, and Emerald Green.

In recognition of HONOR 70’s excellent user experience, the Expert Imaging and Sound Association (EISA) awarded the smartphone the EISA BEST BUY SMARTPHONE 2022-2023 award. EISA is an expert community comprising over 60 of the world’s most respected consumer electronics magazines, websites, and social media commentators from 29 countries.

The HONOR 70 will be available in the UK from today for a starting price of £479.99, with an introductory offer of a complimentary pair of Earbuds 3 Pro (RRP £169.99) on a purchase before the 16^th September.

Enabling Premium Audiovisual Experiences with HONOR Pad 8

The HONOR Pad 8 is an affordable all-around smart device catering to the productivity and entertainment needs of students and young professionals. The new HONOR tablet combines a 12-inch 2K HONOR FullView display featuring a screen-to-body ratio of 87% and supports a resolution of 2000×1200 pixels and 1 billion colours with eight built-in loudspeakers to deliver immersive multimedia experiences on the go.

Running HONOR Magic UI 6.1 with Google Play Services, the HONOR Pad 8 packs a high capacity 7250 mAh battery for all-day connectivity, allowing users to stay connected at all times. Arriving in the UK today, the HONOR Pad 8 comes in Blue Hour and will retail at £269.99.

The launch of the tablet represents the completion of the brand’s global product portfolio; consumers in select Europe and international markets will soon have access to every HONOR smartphone and IoT product series, marking a new milestone for HONOR.