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0 4 mins 9 mths

Hisense has declared its global sponsorship of UEFA EURO 2024. Building upon its prior successful tournament sponsorships in 2016 and 2020, as well as a triumphant partnership with FIFA World Cup 2022, Hisense’s latest collaboration marks a significant stride in its engagement with premier sporting events.

Notably, this partnership extends beyond mere sponsorship, granting Hisense coveted sponsorship rights for an array of prestigious events, including the UEFA European qualifiers in 2023-24 and 2025-26, the UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026. The depth of this engagement underscores Hisense’s commitment to not only providing cutting-edge technology but also enhancing fan experiences across diverse football formats.

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Upon the unveiling of this groundbreaking partnership, Howard Grindrod, the Vice President of Hisense UK, expressed his enthusiasm, stating, “We are thrilled to once again align ourselves with UEFA for the forthcoming EURO 2024 tournament. The championships offer a priceless avenue to connect with consumers globally, and we eagerly anticipate offering fans around the world an unparalleled viewing experience of UEFA EURO 2024 through our state-of-the-art technology.”

Guy-Laurent Epstein, UEFA Marketing Director, echoed this sentiment of partnership, appreciating Hisense’s dedication to European football and its role in making the sport more accessible and enjoyable for enthusiasts worldwide.



For Hisense, sports marketing has evolved into a pivotal facet of its global expansion strategy and brand recognition efforts. Over the past half-decade, the brand’s international awareness has nearly doubled, with sponsorship affiliations and tournament associations contributing significantly to a remarkable 25-percentage-point surge in overseas brand recognition alone.

In celebration of its partnership milestone with UEFA EURO 2024, the technological giant has rolled out an exciting opportunity for its patrons. Customers who opt for select Hisense built-in appliances have the chance to win tickets to the electrifying UEFA EURO 2024 final.

The eligibility process is straightforward: From 1st September to 10th October 2023, customers who purchase qualifying Hisense built-in appliances automatically enter the prize draw. By submitting valid entries at between November 8th and December 5th, 2023, accompanied by proof of purchase, participants stand a chance to secure their spot in the grand draw.

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The lucky winners, selected randomly by 31st January 2024, will receive notifications via email. A comprehensive list of qualifying products and the complete terms and conditions can be found at

With over five decades of innovation and design prowess in the television and home appliances sector, Hisense stands as a vanguard of progress. Its offerings span a wide spectrum, including televisions, cooling appliances, cooking and laundry products, encompassing hobs, hoods, ovens, dishwashers, and washing machines.

From pioneering energy-efficient Laser TVs to championing global environmental conservation initiatives, Hisense’s dedication to innovation and sustainable products shapes healthier lifestyles. 2023 has witnessed the launch of a groundbreaking series of TVs, encompassing everything from entry-level 4K TVs with Quantum Dot technology to flagship Mini LEDs.