HONOR and the luxury brand Porsche Design have forged an impactful strategic alliance, bound by a shared vision to craft revolutionary products that seamlessly merge exceptional design with state-of-the-art technology. This collaboration is driven by their mutual pursuit of excellence, consistently pushing the boundaries of what’s achievable. By merging their distinctive design philosophies, the two companies aim to introduce top-tier smart devices and provide consumers with an unparalleled luxury experience in the realm of electronics.
The convergence of HONOR’s pioneering research and development capabilities with its independence since 2020 positions it as a frontrunner in technological advancements. Notably excelling in foldable smartphones and mobile imaging innovations, HONOR has established itself as a pivotal player in the smartphone industry. Its product lineup showcases innovative, intelligent offerings that prioritize user experience and outstanding features, particularly in crucial consumer-centric areas such as battery life, display technology, photography, and videography. HONOR’s track record speaks volumes, solidifying its position at the apex of smart technologies.
Porsche Design, renowned for its unique design expertise and extensive experience in the luxury segment, brings decades of success and a timeless, functional design philosophy. Stemming from the principles set by Professor Ferdinand Alexander Porsche, the visionary behind the iconic Porsche 911 and the world’s first all-black wristwatch, Porsche Design boasts over 15 years of excellence in the smartphone arena, having designed and co-developed numerous high-performance devices.
Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group, remarks, “The exclusive partnership with HONOR marks a pivotal moment in Porsche Design’s expansion of its iconic electronics portfolio. Collaborating with HONOR enables us to drive innovation and introduce thrilling new products that flawlessly blend exceptional design with remarkable performance. Our mutual ambition is to lead the charge in the contemporary luxury smart devices segment.”
George Zhao, CEO of HONOR, adds, “We are privileged to collaborate with Porsche Design and explore the fusion of exceptional design and outstanding performance through open and innovative collaboration. HONOR’s focus on human-centric design harmonizes seamlessly with Porsche Design’s ethos, resulting in intelligent luxury products that will elevate the mobile lifestyle of tech enthusiasts and Porsche aficionados alike. This enduring partnership paves the way for exciting opportunities to amplify our global presence.”
By amalgamating groundbreaking technology, pioneering concepts, and timeless aesthetics, these two brands aim to revolutionize luxury smart devices. The inaugural smart device jointly crafted by HONOR and Porsche Design will debut in China in January 2024, promising an embodiment of cutting-edge innovation and premium, minimalist design.