Celebrating a decade in the tech industry, OnePlus marked its tenth anniversary with an exclusive video capturing its journey’s essence. The video, featuring founding members and close associates, offered a retrospective on OnePlus’ remarkable milestones while shedding light on the company’s exciting future endeavours. Notably, it unveiled the highly anticipated OnePlus 12 and OnePlus 12R flagship devices, scheduled for a global launch on 23rd January 2024.
This upcoming launch holds special significance as it marks the first time the OnePlus R series will be available outside of India and China. The move signifies OnePlus’ commitment to expanding its reach beyond its initial market boundaries, reflecting the brand’s exponential growth and global recognition over the past decade.
Within ten years, OnePlus has evolved from a bold concept to a globally acclaimed tech brand, penetrating over 50 markets and fostering a community of more than 50.2 million users worldwide. Notably, global sales of OnePlus devices surged by 59% compared to the previous year by the end of October 2023, underscoring the brand’s expanding presence and acceptance globally.
As a gesture of appreciation for a decade of unwavering support, OnePlus initiated a special 10th-anniversary celebration aimed at giving back to its devoted fan base.
The commemorative video featured OnePlus’ founding members, including Pete Lau and Kinder Liu, along with like-minded individuals who embody the ethos of “Never Settle.” Reflecting on their initial aspirations, they emphasized the company’s core mission—to craft premium, user-centric technology that challenges industry norms and conventions.
Pete Lau, OnePlus’ Founder, reminisced, “Back in 2013, we were a small team with grand aspirations for innovation. Despite the tremendous changes over the years, our essence as OnePlus remains unchanged. Upholding our ‘Never Settle’ philosophy, we persist in our commitment to our roots.”
Discussing the company’s future trajectory, Kinder Liu, OnePlus’ President and COO, highlighted the significance of collaborative innovation. He stressed the brand’s commitment to co-creating cutting-edge technology with its user community, aiming to push technological boundaries in the years ahead.
The unveiling of the OnePlus 12 Series during this milestone event revealed the culmination of a decade’s worth of expertise and innovation. These devices aim to address industry-wide challenges, emphasizing high performance, efficient heat dissipation, and extended longevity without conforming to the typical “Plus,” “Pro,” or “Ultra” nomenclature. Instead, the OnePlus 12 and OnePlus 12R offer distinctive features, providing users the freedom to choose based on their preferences.
The OnePlus 12 embodies the brand’s technological leadership, equipped with the latest Snapdragon 8 Gen 3 Mobile Platform, a cutting-edge 4th Gen Hasselblad Camera for Mobile, including a new 64MP 3x periscope lens, and a captivating Flowy Emerald colorway—staying true to the Never Settle spirit.
Additionally, the OnePlus 12R, the first of the OnePlus R series to launch globally, accompanies the performance flagship OnePlus 12. Both devices are set to debut at the OnePlus Smooth Beyond Belief Launch Event on 23rd January 2024, at 19:30 IST.
Entering a new decade, OnePlus remains committed to challenging conventions and delivering top-notch smart devices. Collaborating with partners and its global user base, the company pledges to continue pioneering technological advancements, ensuring faster and smoother user experiences worldwide.