HONOR made a significant impact at IFA 2024, showcasing its dedication to AI-driven innovation through a suite of groundbreaking AI-enabled hardware and a collaborative AI privacy protection architecture. Leading the charge were the latest AI-powered flagship devices: the HONOR Magic V3, the world’s slimmest inward foldable smartphone, the sleek HONOR MagicBook Art 14 laptop, the innovative HONOR MagicPad 2 digital canvas, and the stylish HONOR Watch 5 health tracker.
HONOR’s Vision for AI-Empowered Devices
George Zhao, CEO of HONOR, emphasized the transformative power of AI, stating, “AI is fundamentally reshaping our industry, enriching and creating new experiences that improve creativity and productivity for consumers worldwide.” HONOR’s focus lies in harnessing its extensive consumer insights and device expertise to develop personalized, intuitive, and secure AI experiences that truly cater to individual needs. The new flagship devices aim to deliver human-centric AI experiences that leave users spellbound.
Collaborating with Google Cloud
HONOR’s collaboration with Google Cloud was highlighted, showcasing their joint commitment to innovation. Matt Waldbusser, Managing Director of Global Solutions and Consumer AI of Google Cloud, expressed enthusiasm about the partnership, stating, “By incorporating Google’s AI models and Cloud technology, HONOR is giving Magic V3 users the ability to experience exciting new possibilities with AI in their daily lives.”
HONOR Magic V3: Redefining Foldable Smartphones
The HONOR Magic V3 pushes the boundaries of foldable devices, offering unparalleled slimness, enhanced durability, and exceptional AI capabilities. With a sleek folded thickness of just 9.2mm and a lightweight body weighing a mere 226g, it rivals traditional flagship bar phones in portability. The integration of innovative materials and microstructures, along with the proprietary HONOR Super Steel Hinge, ensures both robustness and elegance.
The Magic V3 boasts a 6.43-inch external display and a 7.92-inch internal foldable screen, providing an immersive visual experience. A range of eye-comfort features prioritizes user well-being, and a powerful 5150mAh battery with fast charging capabilities guarantees uninterrupted usage. The advanced HONOR Falcon Camera System, featuring a 50MP Periscope Telephoto Camera, a 50MP Main Camera, and a 40MP Ultra-wide Camera, delivers exceptional image quality.
Through collaborations with Google Cloud, the Magic V3 offers an array of intelligent features, including Magic Portal on Foldable, AI-powered photography enhancements, and productivity tools like HONOR AI Eraser, Face-to-Face16 Translation, and Translation tools in HONOR Notes.
HONOR MagicBook Art 14: The Future of Laptop Productivity
The HONOR MagicBook Art 14 redefines the laptop experience with its human-centric design and cutting-edge AI features. Its Vine-leaf Curves Design and Satin Enamel Spraying Technology make it a marvel of lightweight engineering. Pioneering the Topology Lightweight Structure, it weighs approximately 1kg and measures a mere 10mm in thickness, while an alloy body and titanium keyboard ensure durability.
The laptop’s Modular Camera Design enhances privacy and adaptability, and a stunning 14.6-inch HONOR FullView Touch Display with 3.1K resolution and a 97% screen-to-body ratio offers an immersive viewing experience. Advanced eye protection technologies prioritize user comfort.
Collaboration with Microsoft brings advanced Copilot features, including Intelligent Email Management, Data insight & visualization, and Real-time Transcription and Summarization. AI-driven OS Turbo 3.0 optimizes power consumption, while HONOR Spatial Audio Technology and AI algorithms create an exceptional audio environment.
Powered by the high-performance Intel Core Ultra 7 Processor 155H, the MagicBook Art 14 easily handles demanding tasks. Multiple ports, a Heterogenous Battery Design, and a robust 60Wh capacity further enhance its versatility and user experience.
HONOR MagicPad 2: Productivity and Entertainment in Harmony
The HONOR MagicPad 2 is a sleek and powerful tablet that measures just 5.8mm thin and weighs 555g. Its 12.3-inch HONOR Eye Comfort Display with a 144Hz screen refresh rate delivers stunning visuals, while dual TÜV certifications and eye care features ensure optimal viewing comfort.
IMAX Enhanced certification and HONOR Spatial Audio Technology create an immersive entertainment experience, while the Snapdragon 8s Gen 3 flagship platform effortlessly handles demanding tasks. A massive 10050mAh battery and 66W fast charging provide ample power.
Running on the new MagicOS 8.0, the MagicPad 2 offers powerful AI capabilities and predictive interactions through Magic Portal. AI-driven office tools further enhance productivity.
HONOR Watch 5: Stylish and Feature-Rich
The HONOR Watch 5 seamlessly blends modern technology with a sleek design. Weighing just 35g and measuring 11mm in thickness, it offers all-day comfort. A 1.85-inch AMOLED color display provides a vivid visual experience.
A Silicon-carbon battery with 480mAh capacity delivers an impressive 15-day battery life, supported by Turbo X Smart Power Management. The watch tracks essential health metrics and features AccuTrack positioning for enhanced GPS accuracy.
Availability and Pricing
The HONOR Magic V3, inspired by natural landscapes, is available in three stunning colorways: Reddish Brown, Green, and Black, starting at £1,699 in the UK. It will be available from September 5th through various retailers and carriers. Limited-time offers include Bang & Olufsen Beoplay HX headphones or a £300 Discount Code, HONOR Magic-Pen, HONOR SuperCharge Power Adapter Max 66W, and 6-month Screen Protection.
The HONOR MagicPad 2, available in Moonlight White and Black, starts at £499 and will be available from today 5th September via HONOR.com. Limited-time offers include a £50 discount, HONOR Magic-Pencil 3, HONOR MagicPad2 Smart Bluetooth Keyboard, and HONOR SuperCharge Power Adapter Max 66W.
The HONOR MagicBook Art 14 comes in Emerald Green, Starry Grey, and White, while the HONOR Watch 5 is available in Black, Gold, and Green. Specific purchasing dates and pricing for these products in the UK and Republic of Ireland will be announced soon.
