XGIMI, the projector and laser TV brand, is pushing the boundaries of home entertainment with Ascend, a groundbreaking concept product showcased at CES 2025. Ascend seamlessly integrates a motorized Ambient Light Rejection (ALR) screen with two premium Harman Kardon soundbars, all housed within a sleek, motorized, and compact design.

Ascend: A New Standard for Versatility

This innovative system features a 100-inch motorized floor-rising screen, elevating home entertainment with unparalleled ease and sophistication. Designed to work in perfect harmony with XGIMI’s latest ultra short-throw projector, AURA 2, Ascend creates a captivating cinematic experience. Its unique design allows for both cinematic viewing and a more intimate ambience. The screen can be adjusted to one-third of its height, creating a cosy, fireplace-like effect, or fully extended for an immersive cinematic experience.

AURA 2: A Perfect Match

Ascend complements the sophisticated aesthetics of AURA 2, featuring a motorized lens cover that adds a touch of modern elegance. This harmonious pairing reflects XGIMI’s commitment to blending cutting-edge technology with refined design. AURA 2 delivers an exceptional cinematic sound experience with its built-in 60W Harman Kardon speakers enhanced by Dolby Atmos® technology. Ascend further enhances this audio experience with its integrated premium Harman Kardon soundbars, transforming any room into a next-level home theatre.

A Glimpse into the Future

Ascend, while still a concept, showcases XGIMI’s vision for the future of home entertainment. This innovative solution exemplifies the company’s dedication to evolving its projector lineup with creative engineering and design. By offering a space-saving and immersive experience, Ascend sets a new standard for home theatre enthusiasts.

“We are thrilled to introduce Ascend at CES 2025,” said Apollo Zhong, CEO of XGIMI. “This groundbreaking concept demonstrates our commitment to continuous innovation and providing users with powerful and elegant solutions that enhance their everyday lives.”

Expanding the HORIZON Series

Following the successful debut of HORIZON Max at CES 2024, XGIMI introduced the HORIZON S Max in September 2024. This new addition to the HORIZON S Series addresses user feedback by streamlining the design and enhancing accessibility. The HORIZON S Max boasts powerful features, including Dual Light 2.0 Technology, Dolby Vision, IMAX Enhanced certification, and 3100 ISO lumens brightness, delivering an exceptional cinematic experience.