ZTE has made an annoument at MWC Barcelona 2025 with the unveiling of its latest gaming smartphone lineup: the nubia Neo 3 series.

“Born to Win”: A Philosophy for Every Gamer

Driven by the “Born to Win” philosophy, ZTE is democratizing professional-grade gaming experiences. The nubia Neo 3 series is designed to deliver ultimate control performance, empowering gamers of all levels to achieve victory. This isn’t just about raw power; it’s about creating a holistic gaming ecosystem that puts precision and responsiveness at the forefront.

Gamer-Centric Design: Bold and Functional

Complementing the high-performance hardware is a striking, gamer-centric design. The nubia Neo 3 series embraces a bold aesthetic that resonates with the gaming community, blending style with functionality. Every aspect of the design, from the ergonomics to the visual elements, is carefully considered to enhance the gaming experience.

The nubia Neo series has always carved its path, building a loyal fanbase among gamers with its unique blend of performance, design, and innovative features. Now, the third generation arrives, pushing the boundaries of mobile gaming with the nubia Neo 3 series.

Building on Legacy: Refined Gaming DNA

From its inception, the Neo series has been synonymous with innovation. Signature gaming shoulder triggers, class-leading performance, and a striking cyber-mecha aesthetic have set it apart. The Neo 3 series continues this tradition, offering three distinct models – the Neo 3 GT 5G, Neo 3 5G, and Neo 3 4G – each inheriting the core gaming DNA while introducing significant enhancements.

Elevated Gaming Experience: Precision and Immersion

The Neo 3 series elevates the gaming experience with upgrades like a more responsive linear motor for enhanced haptics, immersive ambient lighting, a dedicated game space for optimized performance, and an advanced cooling system to handle demanding gameplay. Visuals, battery life, and audio performance have also seen substantial improvements, ensuring a truly immersive and engaging experience.

Flagship Power: The nubia Neo 3 GT 5G

Leading the charge is the flagship nubia Neo 3 GT 5G. This powerhouse boasts a vibrant OLED display, a massive 4083mm² VC cooling system with multi-layer heat dissipation, and improved battery and charging capabilities for extended gaming sessions.

Esports-Level Control: Dual Gaming Shoulder Triggers

A defining feature of the Neo series, and particularly the Neo 3, is the inclusion of dual gaming shoulder triggers. These customizable triggers provide players with precise, esports-level control, allowing for lightning-fast reactions and strategic gameplay. This is a feature that truly sets the Neo 3 apart from its competitors.

AI-Powered Innovation: Beyond Traditional Features

Nubia is embracing the power of AI to enhance every aspect of the gaming experience. Integrated AI innovations include an AI gaming companion, a performance engine for dynamic optimization, a dedicated game space, advanced photography tools, and intuitive voice interaction.

Introducing Demi: Your AI Virtual Companion

Perhaps the most intriguing feature is Demi, an AI virtual companion that transcends the limitations of traditional assistants. Demi offers intuitive, personalized support, not just for gaming but for a wide range of tasks. This intelligent companion learns and adapts to your preferences, providing a truly personalized user experience.

The nubia Neo 3 series represents a significant leap forward in mobile gaming, combining powerful hardware with innovative software features. With its focus on precision, performance, and AI-driven enhancements, the Neo 3 series is poised to redefine the gaming experience for enthusiasts worldwide.

Nubia’s Neo 3 GT 5G isn’t just another smartphone; it’s a statement. Diving headfirst into the cyber-mecha aesthetic, this device boasts sharp lines, dynamic lighting effects, and a futuristic design that’s sure to resonate with hardcore gamers. It’s a visual powerhouse designed to match its internal muscle.

Visual Immersion and Seamless Gameplay

The centrepiece of the Neo 3 GT 5G is its stunning 6.8-inch OLED display. With a 120Hz refresh rate and a crisp 2392×1080 resolution, visuals are fluid and detailed, bringing games and multimedia to life. Say goodbye to motion blur and hello to immersive clarity.

Cooling and Power: Built for Marathon Sessions

Nubia understands that sustained performance is crucial for gaming. That’s why they’ve implemented an expansive VC cooling system, ensuring the device stays cool even during intense gaming sessions. Coupled with a massive 6000mAh battery and blazing-fast 80W charging, the Neo 3 GT 5G is built for marathon gameplay. No more worrying about overheating or running out of juice mid-battle.

Gaming Space 3.0: Your Command Center

The revamped Gaming Space 3.0 takes the gaming experience to the next level. This pro-level interface provides access to a suite of optimization tools, allowing you to fine-tune performance and customize your gameplay. Think of it as your personal command center, giving you complete control over your gaming experience.

Sensory Immersion: Audio and Haptics

Nubia hasn’t skimped on the audio and haptics either. Stereo dual speakers, enhanced by DTS:X Ultra, deliver immersive soundscapes, pulling you deeper into the game. And for tactile feedback, a powerful Z-axis linear motor provides precise and responsive haptic vibrations, adding a new dimension to your gameplay.

The nubia Neo 3 GT 5G is targeting the serious mobile gamer. It blends striking design with powerful performance and features designed to enhance the gaming experience. If you’re looking for a phone that prioritizes gaming, this is one to watch.

Get ready, gamers and tech enthusiasts! Nubia is set to shake up the budget-friendly smartphone market with the upcoming Neo 3 series, boasting impressive gaming performance and cutting-edge AI features. The Neo 3 GT 5G is leading the charge, powered by the UNISOC T9100 gaming processor.

Under the Hood: Gaming Muscle Meets Smart Optimization

This isn’t just another chipset; the T9100, combined with up to 24GB of dynamic RAM and 256GB of storage, ensures the Neo 3 GT 5G can handle even the most demanding mobile games and multitasking scenarios without breaking a sweat. Nubia’s NeoTurbo performance engine takes things further, utilizing AI-driven scene recognition to dynamically optimize performance. Think of it as an intelligent boost that adapts to your gameplay in real time.

But raw power is only part of the equation. The Neo 3 GT 5G also features smart power-saving technology, intelligently freezing idle apps to maximize battery life. And for those marathon gaming sessions, a dedicated frame rate stabilization engine guarantees consistently smooth visuals, eliminating frustrating stutters and drops.

Beyond Gaming: AI-Powered Photography and Communication

The Neo 3 series isn’t solely focused on gaming. The 50MP ultra-clear main camera, enhanced by Neovision AI Photography, promises impressive image quality. Nubia is also pushing the boundaries of AI with features like real-time call and conversation translation, enabling seamless communication across language barriers. This is a significant leap forward in accessibility and global connectivity.

Global Availability and Pricing

Mark your calendars! The series is scheduled to launch globally starting in late March 2025. With the 5G variant starting at an attractive €249 and the GT variant at €299, Nubia is making high-performance gaming and AI innovation accessible to a wider audience.