SmartphoneAIoT strategy
0 7 mins 4 yrs

Today realme´s first-ever attendance at IFA and realme looked back the 2-year amazing growth and shared its upcoming brand strategy and product planning for future global deployment, especially in Europe.

As Europe is a core strategic market for realme, the brand recently announced Madhav Sheth as the new Vice President of realme, and CEO of realme India and Europe to pursue fast growth in Europe.  Mr Sheth stated: “It is a great challenge and a new beginning for me to be responsible for both Europe and India market. We are determined to become Top 5 in Europe in 2021 with over 15 million handset sales in the upcoming year.”

SmartphoneAIoT strategy

To achieve this ambitious goal, realme is committed to building ´One Europe´ strategy. In this new strategy, realme will be launching its hero product series across 8 key markets at the same time, including Germany, UK, Poland, Czech Republic, Spain, France, Greece and Italy. While setting up 100% localized sales and marketing teams in all key markets, realme also announced that realme will be taking Germany as the new European headquarters.

¨The most important growth driver would still be our smartphones. Our all-range products are offering some of the best-in-class experience in each price segment, from entry-level to flagships. – Mr Sheth added. realme will customize its product for Europe but always following the “Design, Hi-tech, Quality” path that will be the focus of the company in years to come. Furthermore, to show the commitment of the brand to industry quality, realme has become the 1st smartphone brand to pass the TÜV Rheinland Reliability Verification in Germany on the upcoming realme 7 series.

5G is also going to be one of the key pillars of realme´s European strategy. Europe is one of the earliest 5G markets in the world and realme holds the extraordinarily strong positioning of becoming the 5G pioneer in Europe, making 5G more affordable for all users. For that reason, later this year, the brand will be dedicated to popularize 5G technologies, by introducing its 5G products to more affordable sub-300 euros price segment-first time ever in Europe.

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realme also acknowledge the launch the new realme 7 and realme 7 Pro in India yesterday, what supposes the latest evolution of the realme number series. realme 7 Pro is set to become Europe’s fastest charging phone, with 65W SuperDart Charge – capable of fully charging a large 4500mAh battery in just 34 minutes. realme 7 is also the world premiere of the Helio G95 gaming processor on a phone. Series 7 will arrive in Europe very soon.

After the huge success of the brand in Asia and taking the IFA as a start, realme not only announced that Europe is becoming a core strategic market but also confirmed the brand officially marches into Latin America to keep bringing the best technology everywhere in the world.

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Leap-forward performance and trendsetting AIoT products

realme insists on building high-quality smartphone and AIoT products with leap-forward performance and trendsetting design for the young at a more affordable price. With the strategy of ‘Smartphone + AIoT´, realme has launched a full set of product portfolio covering each price segment, from entry-level to flagship in 2 years. And realme will keep applying high-end technology into more price segments for leap-forward performance.

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Apart from the smartphone, realme also provides high-end AIoT products for the young and launch the product strategy of “1+4+N” to create trendsetting smart life:

  • 1 Core: realme takes smartphone as the core of realme AIoT ecosystem to connect, manage and control all AIoT product with realme Link App.
  • 4 Smart Hubs: realme makes Smart TV, Smart Speaker, Smart Watch and Smart Earphone as the top 4 smart hubs to help consumers manage and control more AIOT products together with smartphones.
  • N AIOT products: The ‘N’ here represents realme’s commitment to bring a plethora of new AIOT and peripheral product, and trendsetting lifestyle products for our fans. realme aims to build a trendsetting community for the young.

To build trendsetting smart life, realme focuses on “1+4+N” product strategy to launch over 50 AIoT products in 2020 and 100 in 2021 to make AIoT become a part of our lives in a more easy and affordable way.

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What’s more, in 2020 Q4, realme will launch more amazing AIoT products to improve its smart trendsetting AIoT ecosystem, including its first 55” TV with wide colour gamut, wireless and TWS ANC earphone to popularize ANC tech, medium and high-end smartphone, and smart camera and smart bulb.

realme is devoted to providing high-quality products beyond expectations for fast growth and leading industry trends. As a popularizer of advanced tech, realme was among the first to launch 125W UltraDart charge and 64MP Quad Camera, and for the first time introduced Starry Mode to the smartphone. realme debuted the world’s first smartphone with Helio G70 and G80 processor. What is more, realme is the leader of 5G in many markets and the first to launch 5G flagship with Snapdragon 865 at India and Thailand. Also, realme Design Studio to partner with the world’s leading designer and trendsetting artists to bring the latest trends into the tech industry, such as Naoto Fukasawa and José Levy.

With the belief of ‘Dare to Leap’, realme is young and fearless and never satisfied with what had been achieved in the smartphone industry. With all the efforts, realme made remarkable achievements in just 2 years and has been rated as the world’s fastest-growing smartphone brand for four consecutive quarters, ranking the seventh firmly in the world. At present, realme has over 45 million users, has entered 61 markets worldwide, and became TOP 4 in Australia, TOP 5 in Singapore, TOP 4 in India, and TOP 4 in SEA. Upholding the commitment to bring premium product beyond expectation for the young, realme plans to achieve over 100 million smartphone sales volume annually, and firmly holds the position of a mainstream brand. For realme, the best score is always on the way!

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