realme has made its Paris Fashion Week debut, launching its realme 9 Pro Series & CO-created smartphone bag at Paris Fashion Week main calendar today.
Among many smartphone brands, realme stands out with its core value of “Dare to Leap”, which not only inspires its products but also its design and the way realme communicates with its users. The bag is designed for the realme 9 Pro Series, the new addition to its hero number lineup. As realme’s first product launched this year, realme 9 Pro+ offers the first Sony IMX766 OIS camera in the affordable mid-range smartphone segment, dual stereo speakers with Dolby Atmos, boundary-pushing Light Shift design, Ultra Smooth Display with a high refresh rate and the Dimensity 920 5G processor.
When Fashion meets Technology
When fashion meets tech, the perfect collaboration comes to life. The Copenhagen-based fashion brand HELIOT EMIL dedicates itself to innovative design and technical progress, combining form and function in all their products, which matches with the design philosophy of realme design studio.
This time around, inspired by the “Light Shift Design” of the realme 9 Pro Series, Heliot Emil and realme design studio has co-created a customised chest strap bag for tech and fashion lovers alike. Based on the co-creation, Heliot Emil presented the entire collaboration and the bag on the official runway of Paris Fashion Week 2022.
The First Smartphone Chest Strap Bag with Light Shift Design
The Chest Strap Bag bag features lens protection, for camera accessibility, which users easily pull out the cellphone. It is also designed to showcase the Light Shift Design of the 9 Pro Series. When under direct sunlight or UV light, the back of the phone will change colour from blue to red, mimicking the sunrise.
A trendsetting technology brand
This is not the first time realme has delved into the world of design and fashion. In 2020 realme built its Design Studio, an independent design team specialising in the industrial and visual design of realme products. As the first mobile design studio in the industry, realme Design Studio has already collaborated with a variety of pioneering designers, including Eddie Opara, Chief Designer of Pentagram; Naoto Fukasawa, Japanese Master of Contemporary Industrial Designs and Jose Levy, Cooperated Designer of Hermès, who have all contributed their expertise to realme by designing trendsetting new products in partnership with the brand.
This time, HELIOT EMIL founders have become the guest designer of realme Design Studio, aiming to make waves in the design world by uniting technology and fashion under one roof. The light shift design of the realme 9 Pro Series will lead the trend of smartphone design.