HONOR’s latest flagship, the Magic7 Pro, has seen meteoric popularity since its European launch last week. Sales across Europe skyrocketed by a staggering 76% in the first 48 hours, eclipsing the performance of last year’s Magic6 Pro. This surge in demand isn’t limited to the continent; in the UK, HONOR.com reported a 72% increase in sales within 24 hours of the launch, compared to the previous day. These figures strongly suggest that the Magic7 Pro is not only a top contender for the “must-have Android device of 2025” but also attracts users away from other major smartphone brands.

A Camera System That Redefines Mobile Photography

Its cutting-edge camera system is at the heart of the Magic7 Pro’s appeal. The AI SuperZoom lens is a game-changer, offering incredible clarity and detail at up to x100 zoom with AI assistance. This, coupled with AI Motion Sensing Capture and the HD Super Burst function (capturing 10 frames per second for high-speed action), elevates mobile photography to new heights.

AI-Powered Innovation Across the Board

The Magic7 Pro seamlessly integrates AI into every aspect of the user experience. MagicOS 9.0 offers a personalized and intelligent interface, with the enhanced Magic Portal enabling instant text and image comprehension and app access. Productivity tools like AI Translation (supporting 13 languages) and HONOR Notes, with features like AI Summary and AI Minutes, cater to the needs of busy professionals.

Unrivalled Performance and a Long-Lasting Battery

Powered by the Snapdragon 8 Elite Mobile Platform, the Magic7 Pro delivers exceptional performance. The combination of the Qualcomm® Oryon CPU and Qualcomm® Adreno GPU, along with industry-leading AI Real-Time Rendering technology, enables PC-level graphics and a smooth, responsive gaming experience.

The 5270mAh Third-generation Silicon-carbon Battery provides reliable power throughout the day, while 100W Wired HONOR SuperCharge and 80W Wireless HONOR SuperCharge ensure rapid recharging.

The HONOR Magic7 Pro: A New Standard for Flagship Smartphones

With its groundbreaking camera system, AI-powered features, and exceptional performance, the HONOR Magic7 Pro is poised to disrupt the smartphone market. Its early success in Europe is a testament to its appeal and a strong indicator of what’s to come for HONOR in the years ahead.

Colour, Price and Availability

Available in Lunar Shadow Grey, Breeze Blue, and Black, the HONOR Magic7 Pro is available in the UK from £1,099.99 from Honor, EE, O2, Three, Vodafone, Amazon, Argos, Very and Currys.