HONOR today announced the “ALPHA PLAN,” a strategic vision to transform from a smartphone manufacturer into a global leader in AI-powered device ecosystems. This three-phase plan aims to drive the next era of intelligent technology, fostering an open, collaborative ecosystem that maximizes human potential.

“The AI revolution will fundamentally reshape our industry and society,” stated James Li, CEO of HONOR. “We invite the industry to join us in embracing this future, working together to unlock AI’s vast potential.”

The “ALPHA PLAN” is named for the Greek letter “alpha,” symbolizing HONOR’s pursuit of excellence, and its resemblance to the Chinese character for “human,” reflecting a commitment to human-centric innovation.

The Three Phases of the “ALPHA PLAN”:

• Phase 1: Intelligent Phone & Agentic AI Era: HONOR will collaborate to develop AI-powered smartphones that redefine user experience, showcasing advanced AI agent capabilities for everyday tasks.
• Phase 2: Physical AI Era & Open Ecosystem: HONOR will expand its AI capabilities across diverse devices, creating a collaborative ecosystem with partners.
• Phase 3: AGI Era & Human Potential: HONOR envisions a future where human and AI intelligence coexist, driving a new era of civilization.

Key AI Innovations:

• HONOR demonstrated its groundbreaking GUI-based personal mobile AI agent, capable of managing complex tasks like restaurant reservations.
• The new AiMAGE imaging technology, powered by the AI Kernel, delivers enhanced image clarity and telephoto quality through on-device and cloud-based AI models.
• HONOR introduced universal file-sharing across iOS and Android and announced upcoming AI Deepfake detection.

Building a Collaborative Ecosystem:

HONOR pledged over $10 billion in investment over the next five years to foster an open, value-sharing ecosystem. Industry leaders from Google Cloud, Qualcomm Technologies, and major telecom companies joined HONOR to symbolize this collaboration.

“We’re excited to partner with HONOR to power the next generation of AI devices,” said Alex Katouzian, Qualcomm Technologies. Matt Waldbusser from Google Cloud added, “We are working closely to deeply integrate Google’s Gemini AI models into HONOR solutions.”

Commitment to Consumers and Sustainability:

HONOR announced seven years of Android OS and security updates for its Magic series in the EU. The company also accelerated its sustainability goals, aiming for operational carbon neutrality by 2040 and supply chain neutrality by 2050.

New Product Launches:

HONOR unveiled several new products at MWC Barcelona 2025, including:

• The AI-powered HONOR MagicBook Pro 14 laptop, features enhanced performance and battery life.

• The HONOR Pad V9 tablet is designed for learning and productivity.

• The HONOR Watch 5 Ultra smartwatch, offers extended battery life and fitness tracking.

• The HONOR Earbuds Open, features AI-powered translation.

HONOR’s “ALPHA PLAN” signifies a bold step towards an AI-driven future, emphasizing collaboration, innovation, and a commitment to human-centric technology.

The release of HONOR Magic V3, HONOR Magic 7 Pro and HONOR Magic 7 Lite in the United Kingdom and Ireland reveals the first step of HONOR ALPHA Plan with partners EE, Virgin Media O2, Three, Vodafone, Argos, Very, Currys, Harvey Norman and Tesco Mobile.

These intelligent phone innovations enable powerful new AiMAGE capabilities to enhance smartphone photography. The HONOR AI Image Engine in HONOR Magic 7 Pro provides AI Motion Sensing Capture, AI Enhanced Portraits, AI Super Zoom and a growing suite of creative capabilities including AI Eraser and AI Upscale.

The showcase of AI demonstrations contained in the link below includes AI Deepfake detection and AI Upscale, where HONOR partnered with Manchester United and Snapdragon to celebrate the 115^th anniversary of Old Trafford by restoring the hidden detail in historical photos that had been lost in time.