Official Annoucement realme IFA 2020
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Realme today announced it will attend the 2020 IFA, and hold “2020 realme Brand Launch Conference” at 12:25-13:10, CEST (UTC+2), 4th September in Berlin on realme UK Youtube channel. During the conference, realme will introduce its latest brand strategy and product portfolio and deliver its belief of “Dare to Leap” to encourage the young worldwide to break rules and leap forward to be whoever they want to be.

Official Annoucement realme IFA 2020

Sky Li, Founder and CEO of realme, expressed: “realme is committed to building high-quality products with leap-forward technology and trendsetting design. With that, realme topped itself as the World’s TOP 7 in merely 18 months, and the global users have exceeded 45 million before 2nd anniversary. In IFA 2020, realme will announce its latest brand and product plan to the world on the international stage, and continue to bring excellent products to everyone.”


To accelerate its global deployment, realme focuses on Europe and march into Latin America


This is realme’s debut at IFA, and realme will show its leap-forward technology and trendsetting design to the world. The debut also suggests realme has made a big step forward in Europe market. As an international brand, realme attached great importance to developing longstanding globalization strategy, as well as the localized strategy in different markets. That is the reason realme gained over 45 million users worldwide and entered 61 markets just in 2 years.

After taking off in India and Southeast Asia, realme is going to focus on the European market and make it as the core strategy market in years. Therefore, realme has appointed Mr Madhav Sheth as Vice President of realme, CEO of realme India and Europe for future great success in Europe. What’s more, realme will officially march into Latin America since IFA and bring more “Dare to Leap” products for the young people in Latin America.

With explosive growth, realme aims to be the Popularizer of Advanced Technology

The rapid growth of realme in the world is coupled with its technology strength. Since 2020, realme has rooted itself as the “Popularizer of 5G” and launched a range of 5G products featuring leap-forward technology and trendsetting design. And it also plans to bring the full 5G product portfolio covering all price segments in 2-3 years and popularize the advanced 5G technology for all the young.

realme has officially launched the 125W UltraDART Charge, making it among the first smartphone brands bring the advancing technology in the world. realme Dart Charge and SuperDart Charge keep evolving and the 125W UltraDART is the best solution to solve the problem of low battery anxiety of 5G smartphones for now.

As Tech Trendsetter, realme aims to build a trendsetting smart life for the young

With realme becoming the world’s fastest smartphone brand, it’s ambitious to become the fastest-growing AIoT brand worldwide. With 1+1 Strategy: Smartphone +AIoT, realme is dedicated to creating a trendsetting smart life for users all over the world. realme has brought the “1+4+N” category strategy to realme smartphones connecting the TOP 4 Smart Hubs, together with managing various AIoT products to build a 3 in 1 Tech Trendsetter Life around your “Personal, Home, and Travel” experience. The Top 4 Smart Hubs are Smart TV, Smart Earphone, Smart Watch and Smart Speaker.

This year, realme aims to launch over 50 AIoT products fully covering the 4 smart hubs and will launch more than 100 AIoT products to benefit the life of the young and build a community for the trendsetting young people to communicate and share.

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